5 Size-Inclusive Brands That Are Doing It So Right

It's taken the fashion industry a long time to take steps towards size inclusivity. For an industry full of creativity, that's one area that's been quite slow to evolve. This has left many people with a lack of options, most of the time forcing them to choose less stylish pieces than they'd like. While many brands still haven't taken those steps, there are many new and existing brands that have started championing inclusive sizing with high-quality, on-trend style offerings in recent years. 

From Madewell's wearable size inclusive offering (they offer petite and tall styles too) to Good American's 2016 debut denim line ranging between sizes 00–24, there are a few key brands doing the work and prioritizing inclusivity (without sacrificing style). Below are five of the best size-inclusive brands that are doing it so right, plus some of the best shopping picks from each. Here's to hoping more brands soon follow in their stylish footsteps. 


Launched in 2016, Good American quickly became the coolest denim brand offering inclusive sizing (ranging from 00–24). Since then, it has expanded its offering into activewear, swimwear, bodysuits, and more—all of which is a modern twist on closet staples you'll wear over and over again.


Madewell's extended sizing began with denim in 2018 (offering up to size 35) and has expanded into every category since. With sizes offered up to 3XL, Madewell's cult-favorite items like T-shirts, sweaters, and denim jackets are now so much more accessible. 


If you're looking for inclusive activewear that also looks insanely expensive, look no further than Girlfriend Collective. Its signature matching workout sets not only come in sizes up to 6XL, but its high-quality designs also hold up even during the toughest workouts. 


H&M has really stepped up its game in recent years, adding both its Conscious Collection (which uses recycled and organic materials) and H&M+ (which includes extended sizes up to 4XL). Now even more people have access to the on-trend, affordable styles that H&M is known for. From chic outerwear to cozy sweaters to effortless dresses, H&M is virtually a one-stop-shop for all wardrobe needs. 


We may be a bit biased, but we had to make sure to toot our our own horn in this roundup too. Who What Wear Collection has the same mission as our fashion website, to make style accessible to all. The affordable prices, on-trend designs, and size range that goes up to 4x make it a size inclusive brand that's approachable and can easily be found in your local Target.

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