NYC Editors Can't Stop Wearing 2024's It Brand—Here's What to Know

Sponsor Content Created With ALIGNE

nyc editors british brand ALIGNE
(Image credit: @balencianas, @_sierramayhew, @kristenmarienichols; Original Illustration by Makena Frederick)

Some brands just have a cool-girl vibe. Sleek tailoring, luxe fabrics, and streamlined silhouettes are usually the key components to this vibe, but another is the brand's shoppers. I'm a firm believer that "like attracts like," so when I'm examining an effortlessly chic brand, I expect to find a flock of cool fashion people eagerly anticipating its next drop.

I decided to tap three of our New York City editors to see which new brand is on their radars this year. Cue ALIGNE, a London-based clothing brand that epitomizes elevated city-girl style. And its S/S 24 collection has our editors buzzing, to say the least. Along with essential denim offerings and tailored separates, the collection features gingham and contemporary shapes that feel refreshing for the new season. Below, you'll find top picks and styling tips from resident cool girls Sierra Mayhew, Ana Escalante, and Kristen Nichols. Keep scrolling to shop.

nyc editor sierra mayhew

(Image credit: _sierramayhew; Original Illustration by Makena Frederick)

ana escalante nyc editor

(Image credit: @balencianas; Original Illustration by Makena Frederick)

nyc editor Kristen Nichols

(Image credit: @kristenmarienichols; Original Illustration by Makena Frederick)
Raina Mendonça
Associate Fashion Editor, Branded Content

Raina Mendonça is an associate fashion editor on the branded content team at sister titles Who What Wear and Marie Claire. Previously, Raina was an editorial assistant at When she’s not writing, you’ll find her crafting new playlists, exploring Los Angeles, or making a cup of English breakfast tea.