Samantha Jones, the Unsung Style Hero of Sex and the City

Samantha Jones, I love you. While I am certainly not the Samantha of my friend group, I appreciate and desperately need a friend like her in my life. (Doesn't everyone?!) Everyone loves to rave about Carrie Bradshaw and how much of a style icon she was on Sex and the City, and while I certainly agree, the other characters made just as much of an impact on the fashion world, including Samantha Jones. She was the woman you secretly always wanted to dress like but weren't sure if you had the guts to actually do it. Her style was impeccably daring, boldly sensual, and looking back now, years ahead of its time.

You might think you know Samantha Jones's style, but there are tons of looks you definitely have forgotten about over the years (unless you binge this show on the regular), meaning that until you check out the outfits below, you really don't know her style at all. Yes, she was all about the slip dress and the plunging neckline, low-slung jeans, and rhinestone everything, but she took sartorial risks that I'm not even sure I'm bold enough to try out today—let alone in 1998. Ready to check out some of her best style moments?

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Samantha Jones is the queen of all things relating to the bedroom, which of course, includes her lingerie and sleepwear. One look at this feathered confection will have you thinking twice about your oversize college T-shirt and sweatpants, no?

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We couldn't imagine a more forward look for Samantha to rock. Logomania, plastic, and sportswear all in one? Yeah, this look was a home run.

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Animal print is all the rage right now and will be through F/W 18, but Samantha has been rocking the trend on her own for years. Pair a bold tiger-print accessory with a red-hot dress and call it a day, sweetie.

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To be honest, this is one of my favorite scenes from Sex and the City maybe ever. Samantha's kitschy gingham set will live on forever in my heart.

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Unpopular opinion: Samantha Jones rocked the giant hat before Jacquemus was even a thing.

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In case you've ever struggled with how to look cute when it's cold out, we found all the help you'll ever need. Please also note the leopard dress underneath. Very important.

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Sporty sunglasses are not an easy look to pull off, but for some reason, they look extremely natural on Samantha's perfectly botoxed face.

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Samantha Jones slays the animal kingdom yet again with her striking animal print get-ups, including this head-to-toe zebra ensemble.

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After seeing this look, my GNO outfits will never be the same. Instead of jeans and a crop top, why not wear a sequin minidress, satin boots, and a white leather coat? Time to step it up.

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Next up, read the 16 style lessons we learned from Sex and the City.

Lauren Eggertsen
Editorial Director

"Copy (200 words): Lauren Eggertsen is currently the editorial director of Who What Where and has worked at the company for nearly seven years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Sydney Sweeney, Lindsay Lohan, and Megan Fox. 


She has also attended multiple fashion weeks, including New York, London, and Milan, where her personal style has been featured on sites such as Elle.com, HarpersBazaar.com, and Vogue.co.uk. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.