Sephora Has Spoken, and These Are the 21 Perfumes It Can Barely Keep Stocked

According to Sephora's official website, there are over a thousand women's fragrances on its shelves, ready for you to wander past. But what's the fun in discovering and experiencing new fragrances if you don't know which ones you should try out? So many fragrances we've been introduced to have risen in popularity thanks to their success on TikTok; often in association with fashion aesthetics that have received equally high exposure (does "vanilla girl" or "cool girl" ring a bell?). If you're a lover of playing around with aesthetics and fragrances, here's Who What Wear's guide to Sephora's bestselling perfumes that we think are the perfect embodiment of TikTok's trendiest aesthetics. Read on to see which Sephora perfumes will be flying off the shelves and the fun aesthetics they match.

Fresh Fragrances for the Cool Girl


(Image credit: @mishti.rahman)

Fruity Fragrances for the Girl Who Loves Color


(Image credit: @claire_most)

Floral Fragrances for the Soft Girl


(Image credit: @emmaleger)


(Image credit: @aysha.sow)

Warm Fragrances for the It Girl


(Image credit: @dawn.tan)

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Maya Thomas
Assistant Beauty Editor
Maya Thomas is Who What Wear's assistant beauty editor based just outside of Seattle, Washington. Her strong love for all things beauty and fashion stems from a strong childhood interest in the fine arts. During a gap year spent in Paris studying the history of French fashion, she shifted her focus to English literature and journalism as a student at Loyola Marymount University with the goal of one day pursuing a career in fashion. After graduating in May 2021, Maya began freelancing for as a contributing commerce writer while also building a following on her lifestyle blog, When she's not writing, Maya spends her free time catching up on reading, perusing art galleries, and enjoying a night out at the ballet every now and then.