6 Stylish Brands Scandi Girls Know About That American Girls Don't

In 2020, you can't bring up the topic of fashion without injecting Scandinavia into the conversation. Much like how Paris became the place to spot trends before they inevitably exploded seasons later, Copenhagen has arguably become the same. It’s where fashion it-girl favorites like Ganni and Stine Goya have grown into major fashion players, and bubbling trends like clunky boots and big dresses have gained major traction, spilling into the fast fashion domain. Scandinavian brands also aren’t short on prestige either, with Danish labels Helmstedt and Cecilie Bahnsen becoming an LVMH semi-finalist and finalist, respectively. 

With so much clout, it’s fair to say that the region has cemented its place as a mecca for emerging talent. As we look ahead to 2021, we’ve rounded up the new crop of break-out Scandinavian brands we predict will be making a big splash next year. Keep scrolling to see what we're excited to wear into next year.

1. Alamada Label

Alamada Label is quickly becoming a name to know in knitwear. The neutral color palettes and pared-down, essentials-first approach is what makes them the ultimate source for "quiet luxury" wardrobing. Founded in 2020 by Alexa Dagmar and Linda Juhola, it was born out of a need for high-quality, everyday luxury knitwear that marries timelessness with mindful consumption. Each piece is designed in Helsinki and made in either Italy, Portugal and Inner Mongolia. It's a minimal dresser's dream wardrobe.

2. By Malene Birger

3. Bite

4. Lié Studio

5. The Garment

6. Herskind