This Chic New Skincare Brand Is Like the Old Céline of CBD Beauty—So I Tried It


Amanda Montell

The fashion and beauty industries see a lot of flash-in-the-pan gimmicks come and go (Remember those two months last fall when we thought neon puffer jackets were going to be the next big thing? Thank u, next.) So when a spattering of skincare brands started releasing CBD-infused skincare products in 2018, we proceeded with caution. CBD is a naturally occurring compound found in cannabis (aka, the same plant where we get THC, which gets you high; CBD doesn't. Instead, it's known to have a few non-mind-altering wellness benefits, like reducing muscle soreness). We had to ask: Was CBD skincare only happening because cannabis laws around the country were becoming laxer, thus bringing the trend-hungry beauty industry a certain access and allure to the ingredient? Or were there actual, legitimate benefits to the stuff?