"Rich NYC Mom" Is My Fall Vibe, and $100 Is My Budget—Here's What I'm Shopping


(Image credit: @tezza.barton)

After a summer filled with obsessing over quiet-luxury looks, it seems that the focus for fall is on the same track. You guessed it—I'm still trying to look rich. While my obsession is growing daily, my budget isn't, but not to worry. As a shopping editor, finding expensive-looking items that don't break the bank is my superpower. H&M, Reformation, and Nordstrom are three of my go-to retailers when I'm looking for something that elevates my look. I figured I should use my powers for good and round up the best of the best when it comes to chic items for fall. They're all under $100 and scream, "Yeah, I'm rich."

Keep scrolling to see the expensive-looking under-$100 items I'm ordering for the upcoming season.

Assistant Editor

Originally from Chicago, Illinois, Grace has always been a lover of all things fashion and beauty. Upon receiving her first degree in visual communications from FIDM in Los Angeles, she moved to New York City and continued her education at LIM College, majoring in fashion media with a minor in society and culture. Grace has worked for PhotoBook magazine, Insider, and Harper's Bazaar. As a writer, Grace has had pieces published covering topics including racial justice, fashion, politics, and current events. During her free time, she loves wine tasting, creating content for her social media, spending time with friends, traveling to new places, and Pilates, and has a love for reality television, especially The Real Housewives. Grace is the person in your friend group everyone goes to for recommendations for the best place to grab drinks in NYC on a Friday night or the best hotels and restaurants to try when traveling to a new city. While fashion is her main love, she loves all things wellness and lifestyle as well. Her ideal sunday is brunching with friends then walking around furniture shopping and listening to a podcast. As the assistant shopping editor at Who What Wear, Grace loves finding the best buys out there for the WWW readers.