>Reformation isn’t exactly in the business of throwing weddings—but maybe it should be. After all, since its expansion into the bridal fashion market a few years ago, it’s become clear the brand has a knack for throwing a pretty, cool, and anti-cliché affair. Its latest summer lineup is just further proof of that.
>Available for preorder today, Reformation’s latest lineup is the kind of collection you’ll immediately send to your recently engaged friend to let her know you’re here to help… and also that you’d prefer a bridesmaid look that doesn’t make you want to cry. Much like the mainstay line, the wedding-ready dresses feature effortless silhouettes with alluring details, like a super-low-cut back, a bit of a plunging neckline, or a peek of shoulder. The details are minimal, and the flash is way subtler than, say, taffeta or sequins. That can’t exactly be said of every bridesmaid dress on the market.
>Scroll down to see some of the standout styles for bridemaids- (and brides!)-to-be everywhere. Then get on your preorder ASAP—the full collection is available as of April 27.
In this flowing hem, we wouldn’t mind taking a stroll down the aisle or a lap around the dance floor.
Start rethinking what you know about flower girls.
There’s a reason everyone loves this color red so much right now.
Swap that little black dress for a major black gown.