I Haven't Shopped at Reformation in Ages, But These 30 Picks Are Changing That
I'm not sure if I'm alone here, but I definitely go through phases with where I shop, and about two to three years ago, I was in a major Reformation phase. The brand's selection of trend-forward denim fits alone had me down bad, not to mention the number of cool girl–approved staples I wanted to lift right out of Emily Ratajkowski's and Kendall Jenner's closets. While I can't say that anything specific happened to make me slow my roll with the brand (besides, you know, a global pandemic), I recently found myself scrolling through Reformation's new arrivals and finding plenty to be excited about.
I was so excited, in fact, that I may have gone a little overboard. A few solid hours later, I realized that my cart was overflowing with potential new buys. Needless to say, my infatuation with Ref is back—and stronger than ever. As for the items that are bringing me right back, well, there are clearly too many to justify buying, so while I compare and contrast a knit skirt set, a pair of loose jeans, and a sequin miniskirt, I'm sharing the 30 Reformation items that are filling up my (very full) cart. Shop all my favorites ahead.
I'm always looking for versatile jeans like these.
I haven't stopped thinking about these jeans ever since they first launched.
Don't let the animal print deter you. You'll get more wear out of these than you'd think.
Trust me. You don't want to miss out on the vintage-inspired section of the site.
Cargo pants are the next trend I want to try, and this pair looks pretty wearable.
Next up, dive into The It List, our end-of-year report on the trends, brands, and items that defined 2021.
Anna is an editor on the fashion team at Who What Wear and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews with Who What Wear's cover stars over the years, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels last year, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.
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