You need only glance at the feet of a crowd during fashion week to know that Adidas has become the sportswear choice of the stylish. But while there's no denying that Stan Smith trainers have become ubiquitous, there's another label that has been quietly gaining popularity: Puma.
Today, the sportswear brand reported a bigger-than-expected growth. And one of the main areas that saw this increase? The women's sector. Perhaps it will come as no surprise, considering that both Rihanna and Kylie Jenner are the faces of the brand—boosting sales with a serious double-whammy on the influencers front.
Rihanna's Fenty faux-fur sliders for Puma notoriously sold out in no time from when they went on sale, and Jenner often posts herself wearing Puma trainers on her Instagram feed, which reaches over 68 million people.
But it's not just that, the clothes are also perfect for the current athleisure trend. And just so you can see for yourselves how Puma is killing it right now, we've selected some of our favourite pieces. Yes, the Fenty sliders are back.
Keep scrolling for a look at the pieces we'd shop from Puma right now.
Wear these with your favourite maxi dress.
This old-school track top is ideal for wearing with a smart pair of black trousers or over an off-the-shoulder top.
You can wear these with anything. Suits? Check. Dresses? Check. Jeans? Check.
You might not be convinced you can wear these to the office, but you can definitely wear these at the weekend. Just throw your leather jacket on for an edgier look.
Bored of the white trainer? These sneakers will give any monochrome outfit a pop of colour.
How do you feel about athleisure? Check out why it's totally OK to wear a tracksuit to the office.
Opening Image: Daniel Zuchnik/Getty Images
