Is Puma the Coolest Sports Label in the World Right Now?

You need only glance at the feet of a crowd during fashion week to know that Adidas has become the sportswear choice of the stylish. But while there's no denying that Stan Smith trainers have become ubiquitous, there's another label that has been quietly gaining popularity: Puma. 

Today, the sportswear brand reported a bigger-than-expected growth. And one of the main areas that saw this increase? The women's sector. Perhaps it will come as no surprise, considering that both Rihanna and Kylie Jenner are the faces of the brand—boosting sales with a serious double-whammy on the influencers front. 

Rihanna's Fenty faux-fur sliders for Puma notoriously sold out in no time from when they went on sale, and Jenner often posts herself wearing Puma trainers on her Instagram feed, which reaches over 68 million people.

But it's not just that, the clothes are also perfect for the current athleisure trend. And just so you can see for yourselves how Puma is killing it right now, we've selected some of our favourite pieces. Yes, the Fenty sliders are back. 

Keep scrolling for a look at the pieces we'd shop from Puma right now. 

How do you feel about athleisure? Check out why it's totally OK to wear a tracksuit to the office.

Opening Image: Daniel Zuchnik/Getty Images

Elinor Block