We’ve said it before and we’ll say it again: Instagram is the best place to find cool, new brands. The wonderful thing is, while it used to take huge budgets for smaller, independent designers to reach an international audience, social media makes it possible for us to catch news about cool brands before they’ve made it big—even from overseas.
Something we’ve been eyeing a lot lately? The super-cool t-shirts from the London-based brand PSC. With its minimalist-chic look and sometimes snarky sayings, these tees seem like the perfect addition to any “cool girl” closet. We can just imagine how great they’d look with vintage jeans and leather jacket. Subtly edgy, definitely stylish: just the way we like it. According to PSC’s website, Cara Delevingne is fan, so that proves it: this is the model-off-duty tee you’ve been searching for.
Keep scrolling to see some of the best Instagram posts from @pscbrand and shop our favourites below:
Shop PSC below:
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It's Official: This Is the Most 2025 Way to Wear Leopard PrintModern and chic.
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The Easy-Yet-Elevated Outfit Formula Fashion People Will Be Wearing Straight Into FallHere are seven takes on the chic look.
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All the Cool Girls Are Suddenly Wearing This "Dated" Basic With JeansIncluding Hailey Bieber.
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From Basic to Designer: This Outfit Trend Will Instantly Make Your T-Shirts Look The Row CodedPinky promise.
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A White T-Shirt Is My Holy Grail of Basics—Here Are the Styles I Wear the MostYou'll want to try all of them.
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White Tees Are Great, But I Suddenly Want to Buy This "Dated" T-Shirt Trend That Just Became Cool AgainZoë Kravitz made it so.
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I'm So Not Ready for Fall—16 Pretty Tops From Zara and H&M I'm Shopping to Keep the Summer Vibes GoingPolka dots and halters ahead.
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Forget the Sneakers—Baggy Jeans and a White Tee Look So Much Chicer With These Classic Fall ShoesLook polished without compromising comfort.
