The Prettiest Under-$45 Bras From Topshop, H&M, and Target
It's no secret that a really good bra can cost upward of $100 or more, and while we're all for investing in one of the most important components of your daily wardrobe, we also know that purchasing lingerie is also an emotional decision. What do we mean? We mean that sometimes you crave a pretty new negligee to add to your collection and would prefer to satisfy your lingerie shopping urges without going broke. Maybe you have a special date coming up, want to feel extra powerful for an important meeting, or are simply in the mood for treating yourself—no matter what the occasion, we want to ensure you know exactly where to shop for affordable but still really pretty lingerie.
Currently, our favorite retailers for this very shopping excursion are Topshop, H&M, and Target. With not one single bra ringing in at over $45, you have the opportunity to buy multiple pretty new bras without feeling one ounce of guilt. Ahead, shop our personal selection of the prettiest bras from the three aforementioned retailers. From lace bralettes to T-shirt bras, enjoy the stunning slideshow of cheap lingerie thrills.
H&M
Topshop
Baby blue—so hot these days.
Nude bras are another lingerie staple that doesn't have to be boring.
Target
Another pretty nude bra to add to your growing collection.
Back in black.
Next up, discover the 11 photogenic tricks Jennifer Lopez uses on the daily.
Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.
She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.
-
Hurry—These Discounted Socks, Intimates, and Tights Will Sell Out During Amazon's Prime Big Deal Days
These prices are just too good.
By Chichi Offor
-
Normally, I Hate Bras, But These 24 Lace Ones Are the Exception
They're too pretty to pass up.
By Jasmine Fox-Suliaman
-
This New Breathable Bra Line Launched Just in Time for Summer
Sponsor Content Created With SHEIN
By Who What Wear
-
The Only Bras and Underwear You Should Consider on Black Friday
Serving up the best sales.
By Jennifer Camp Forbes
-
Taylor Hill Told Me the #1 Lingerie Trend to Try Right Now
Thanks for the tip, Taylor.
By Erin Fitzpatrick
-
Hailey Bieber Told Me the "Perfect" Bra to Wear With White Tees
And so much more.
By Eliza Huber
-
I'm an Underwear Snob—These 27 Prime Day Intimates Shockingly Passed My Test
These won by a landslide.
By Ana Escalante
-
Jennifer Lawrence Just Wore a Bra-Exposing Sheer Gown on the Red Carpet
This outfit is on fire.
By Drew Elovitz