21 Popular Swimsuits That Are Defining Summer 2020


(Image credit: @chainkyr)

Though many of us are spending more time at home and visiting fewer pools and beaches, swimwear designers are still recording major sales. Curious to find out the best-selling swimsuits from the most buzzed-about designers, I asked them to share the popular styles they can’t keep in stock right now. It was interesting to hear what they had to say and some common themes that emerged across the brands.

In these changing times, we’ve seen new approaches to how people are wearing swimsuits, so it’s no surprise to hear from designers that their versatile pieces are the front-runners. Whether a one-piece that doubles as a bodysuit or a minimal bikini top styled with a blazer and trousers, there’s definitely a movement toward wearing swimwear in place of typical clothing. On the other side of the spectrum, brands are seeing their high-glamour, escapist pieces on the sellout list, with everything from sparkly fabrics to retro-inspired silhouettes leading the pack. Ahead, shop the popular swimsuit styles from seven in-demand brands.



(Image credit: @annarvitiello)

Oséree's signature luxe, shiny swimsuits are always in heavy demand. "Oséree brings the ready-to-wear world to the seaside to be glamorous and fabulous from the beach till the late night," the brand explained. Oséree introduces a new range of colors for its Lumière collection each season with new shades such as turquoise and gold winning out this summer.

Shop Oséree:

Jade Swim


(Image credit: @annadominguez)

L.A.-based brand Jade Swim is known for minimal, timeless designs that fashion people can't get enough of. This summer, its most popular pieces are versatile designs that get wear beyond the beach. They see customers wearing the Muse Scoop top "as a bikini top but also many who wear it as an undergarment or as a layering piece under tops and blazers," as founder Brittany Kozerski explained. The same thing goes for its Contour one-piece, which she's seeing styled as a bodysuit with trousers and shorts. But the fastest-selling style this summer? The aptly named Expose thong bottoms.

Shop Jade Swim:

Monday Swimwear


(Image credit: @mondayswimwear)

From the beginning, Monday Swimwear was designed with a diverse range of body types and cup sizes in mind, and its perfect fits continue to set the brand apart. This summer, it's seeing sales spike for some of its classic silhouettes as well as just-launched pieces. 

Its signature Bahamas one-piece has continued to soar in popularity. "It's been a best seller because of its classic design and since it can also double as a bodysuit for a casual daytime look," co-founder Tash Oakley explains. The Maui top is another regular best seller. Especially popular is the new Amazonia print, which has a charitable component: 10% of profits from this print are donated to the Amazon Conservation Team. Aside from its classics, the Barbados set is a new minimal staple that keeps selling out.

Shop Monday Swimwear:

Good American


(Image credit: @goodamerican)

Good American launched a size-inclusive range of swimwear earlier this summer and has seen the whole collection selling out fast, but its most popular pieces have been the multi-wear items. "We have seen huge success in the adjustability factor of our swim line," the brand explained. "Not only offering reversible styles but features that support you and flatter you as well as offering extended sizes in fashionable silhouettes."

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Leslie Amon


(Image credit: @leslieamonswim)

Grounded in cool '80s designs and a dose of retro glamour, it's easy to see why French swimsuit label Leslie Amon is popular among the fashion set. "People kind of go for fun prints and original shapes," designer and owner Leslie Amon says of her most popular styles. You'll spot these unique pieces finished with everything from lip prints to cap sleeves.

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Reina Olga


(Image credit: @reinaolga_beachwear)

Started by two sisters, Italian brand Reina Olga emerged from their love of Brazilian swimsuits and has established itself as a fashion favorite you're sure to spot on Instagram. "We are best known for our print blocking as well as our crossover styles," Guia and Isotta Cleps explained. "So whenever we launch a combination of the two, it sells out immediately!"

Shop Reina Olga:

Same Swim


(Image credit: @lefevrediary)

L.A.-based brand Same Swim always seems to hit on the biggest trends of the season. With so many designs under its roof, the Grace collection has been its biggest seller this season, which founder Shea Marie attributes to the brand's versatility. "The tops can be worn as swimwear or with high-waist pants as your total outfit," she explains. "It's almost like a two-in-one piece."

Another reason she thinks they're so popular is the coverage they provide. "I think people are more conscious than ever about skincare and health and like the idea of being able to keep your chest and arms protected from the sun," she explains. "So many suits that offer more coverage or sun protection aren't chic or sophisticated, so I think this collection has really filled a gap in the market, and people are loving that."

Shop Same Swim:

Next, discover the trendy basics I'd add to my closet.

Associate Director, Special Projects

Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury content and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, MyTheresa, and Luisa Via Roma, and rising designers such as Refine and Tove, and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on assistant styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.