Receipts Have Been Pulled: These Are the Most Popular Handbags Under $350


(Image credit: Courtesy of Simon Miller; Courtesy of Staud; Courtesy of BY FAR)

Every editor has their soft spot, that one thing they keep rebuying or won’t stop collecting despite the fact they already own a "similar” item. For me, that just so happens to be handbags. Name the type of bag (mini bags, clutch bags, secondhand designer handbags), and I own it. While I can stake the claim as a bag expert, I’d be lying if I didn’t admit that my taste can be a bit over-the-top compared to most people. (For example, I can rationalize buying a crystal chair handbag that holds nothing.) Knowing this, I set out on a more logic-backed pursuit to inform my next purchase: the actual data that would back up my editor’s intuition about the most popular handbag brands. That’s right. I wanted receipts to verify that my obsessions were not without merit and that Who What Wear’s stylish readers were buying these bags, too. Luckily, our incredible in-house data team was able to pull stats on the most popular handbag brands based on clicks and purchases. Strap on that crossbody—we’re getting gritty with the details on every popular handbag brand that readers and editors are actually buying from.

1. Staud


(Image credit:

I had a hunch that Staud was one of the most popular brands among our readers, and our data team confirmed this inkling. Based on our seasonal trend guides and handbag shopping guides that included the label, we were able to see that Staud was the second most popular handbag brand with our readers based on click-to-conversion rate—meaning people not only clicked our shopping recs over 10,098 times, but they also secured the bag.

Shop Staud’s most popular handbags:

2. Coach


(Image credit: @coach)

Editors instinctively knew that Coach was making a comeback, but Who What Wear readers have proven that the brand is officially back and more popular than ever. Of the designer handbag brands from the data set, Coach bags included in stories have driven thousands of clicks since the beginning of the year.

Shop Coach’s most popular handbags:

3. Simon Miller


(Image credit: @simonmillerusa)

Some brands create the low-key It bag of the moment, and according to our stats, Simon Miller has that It factor. One particular style (its Vegan Puffin Bag) was one of the top-converting handbags with our readers. It’s safe to say this brand isn’t going anywhere.

Shop Simon Miller’s most popular handbags:

4. Brandon Blackwood


(Image credit: @brandonblackwoodnyc)

As an editor, I know for a fact that some brands burst onto the scene while others slowly build their popularity. The latter is the case with the handbag brand Brandon Blackwood. With the reader click-through rate rising steadily since the beginning of the year, it’s only a matter of time before Brandon Blackwood becomes the It brand of the moment.

Shop Brandon Blackwood’s most popular handbags:

5. Cult Gaia


(Image credit: @cultgaia)

At least once a month, I find myself drooling over and seriously debating buying another Cult Gaia handbag. Apparently, I’m not the only one. After pulling stats, it’s clear that the brand has one of the highest click-through rates. If you needed an excuse to buy a Cult Gaia bag, consider this your permission slip.

Shop Cult Gaia’s most popular handbags:



(Image credit: @byfar_official)

It seems like only yesterday we predicted that BY FAR would be the next big handbag brand, and we were right. Just this year alone, it has been worn by the Hadid sisters, Who What Wear editors, and our readers. Basically, BY FAR continues to be the It brand of the moment.

Shop BY FAR’s most popular handbags:

7. Telfar


(Image credit: @telfarglobal)

Editors and the fashion set alike have long been fans of the handbag brand Telfar. But its most recent rise to popularity has been hard to ignore. After all, what other bag has been championed by celebrities like Beyoncé and continues to sell out minutes after it’s listed? If you can get your hands on this bag via Telfar or secondhand, then let’s just say you’re one lucky person.

Shop Telfar’s most popular handbags:

8. JW Pei


(Image credit: @jwpei_official)

When it comes to popular handbag brands, no other brand is doing it quite like JW Pei. Its bags have been spotted on icons like Emily Ratajkowski and Hailey Bieber. But don’t be fooled; the grip goes beyond the runway. Its vegan bags are trendy and affordable, making them ripe for street style snaps, and they were purchased hundreds of times by our readers. If that doesn’t sell you on this cool brand, I don’t know what will.

Shop JW Pei’s most popular handbags:

9. House of Want


(Image credit: @houseofwant)

Another affordable handbag brand that’s popular among the fashion set is House of Want. With affordable shoulder bags, clutches, and crossbody bags all under $100, it makes sense that this brand earned thousands of clicks from our readers. It’s well worth the hype, if you ask me.

Shop House of Want’s most popular handbags:

10. Charles & Keith


(Image credit: @charleskeithofficial)

It is no surprise that the affordable accessory brand Charles & Keith was also a fan favorite among our readers. In fact, this brand clocked in as one of our most popular and most-purchased handbag brands to date. I can’t say I blame you. Its pieces are too cute to pass up. 

Shop Charles & Keith’s most popular handbags:

11. Urban Outfitters


(Image credit: @urbanoutfitters)

Urban Outfitters always has hidden gems, and that’s certainly the case when it comes to handbags. They’re not only trendy and affordable, but they’re also extremely popular with Who What Wear readers. It’s safe to say your next affordable handbag that taps into a popular trend of the moment can be found at Urban Outfitters.

Shop Urban Outfitters’ most popular handbags:

12. Who What Wear


(Image credit: @fashionwithjazz)

Before you call me biased, hear me out. Since the beginning of the year, Who What Wear’s handbags have found their way into the hands of nearly 10,000 loyal readers. You are our biggest fans, and we’re not mad about it.

Shop Who What Wear’s most popular handbags:

Next: These Designer Bags Are Small, But They're Worth Every Penny

Jasmine Fox-Suliaman

Jasmine Fox-Suliaman is a fashion editor living in New York City. What began as a hobby (blogging on Tumblr) transformed into a career dedicated to storytelling through various forms of digital media. She started her career at the print publication 303 Magazine, where she wrote stories, helped produce photo shoots, and planned Denver Fashion Week. After moving to Los Angeles, she worked as MyDomaine's social media editor until she was promoted to work across all of Clique's publications (MyDomaine, Byrdie, and Who What Wear) as the community manager. Over the past few years, Jasmine has worked on Who What Wear's editorial team, using her extensive background to champion rising BIPOC designers, weigh in on viral trends, and profile stars such as Janet Mock and Victoria Monét. She is especially interested in exploring how art, fashion, and pop culture intersect online and IRL.