Photo:Courtesy of Simon Miller; Courtesy of Staud; Courtesy of BY FAR
Every editor has their soft spot, that one thing they keep rebuying or won’t stop collecting despite the fact they already own a “similar” item. For me, that just so happens to be handbags. Name the type of bag (mini bags, clutch bags, secondhand designer handbags), and I own it. While I can stake the claim as a bag expert, I’d be lying if I didn’t admit that my taste can be a bit over-the-top compared to most people. (For example, I can rationalize buying a crystal chair handbag that holds nothing.) Knowing this, I set out on a more logic-backed pursuit to inform my next purchase: the actual data that would back up my editor’s intuition about the most popular handbag brands. That’s right. I wanted receipts to verify that my obsessions were not without merit and that Who What Wear’s stylish readers were buying these bags, too. Luckily, our incredible in-house data team was able to pull stats on the most popular handbag brands based on clicks and purchases. Strap on that crossbody—we’re getting gritty with the details on every popular handbag brand that readers and editors are actually buying from.
I had a hunch that Staud was one of the most popular brands among our readers, and our data team confirmed this inkling. Based on our seasonal trend guides and handbag shopping guides that included the label, we were able to see that Staud was the second most popular handbag brand with our readers based on click-to-conversion rate—meaning people not only clicked our shopping recs over 10,098 times, but they also secured the bag.
Editors instinctively knew that Coach was making a comeback, but Who What Wear readers have proven that the brand is officially back and more popular than ever. Of the designer handbag brands from the data set, Coach bags included in stories have driven thousands of clicks since the beginning of the year.
3. Simon Miller
Some brands create the low-key It bag of the moment, and according to our stats, Simon Miller has that It factor. One particular style (its Vegan Puffin Bag) was one of the top-converting handbags with our readers. It’s safe to say this brand isn’t going anywhere.
4. Brandon Blackwood
As an editor, I know for a fact that some brands burst onto the scene while others slowly build their popularity. The latter is the case with the handbag brand Brandon Blackwood. With the reader click-through rate rising steadily since the beginning of the year, it’s only a matter of time before Brandon Blackwood becomes the It brand of the moment.
5. Cult Gaia
At least once a month, I find myself drooling over and seriously debating buying another Cult Gaia handbag. Apparently, I’m not the only one. After pulling stats, it’s clear that the brand has one of the highest click-through rates. If you needed an excuse to buy a Cult Gaia bag, consider this your permission slip.
6. BY FAR
It doesn’t get more popular than BY FAR’s Rachel style. Long before every brand was producing their very own take on the ’90s shoulder bag, BY FAR was creating the bag in every shade and print imaginable.
Editors and the fashion set alike have long been fans of the handbag brand Telfar. But its most recent rise to popularity has been hard to ignore. After all, what other bag has been championed by celebrities like Beyoncé and continues to sell out minutes after it’s listed? If you can get your hands on this bag via Telfar or secondhand, then let’s just say you’re one lucky person.
8. JW Pei
When it comes to popular handbag brands, no other brand is doing it quite like JW Pei. Its bags have been spotted on icons like Emily Ratajkowski and Hailey Bieber. But don’t be fooled; the grip goes beyond the runway. Its vegan bags are trendy and affordable, making them ripe for street style snaps, and they were purchased hundreds of times by our readers. If that doesn’t sell you on this cool brand, I don’t know what will.
9. House of Want
Another affordable handbag brand that’s popular among the fashion set is House of Want. With affordable shoulder bags, clutches, and crossbody bags all under $100, it makes sense that this brand earned thousands of clicks from our readers. It’s well worth the hype, if you ask me.
10. Charles & Keith
It is no surprise that the affordable accessory brand Charles & Keith was also a fan favorite among our readers. In fact, this brand clocked in as one of our most popular and most-purchased handbag brands to date. I can’t say I blame you. Its pieces are too cute to pass up.
11. Urban Outfitters
Urban Outfitters always has hidden gems, and that’s certainly the case when it comes to handbags. They’re not only trendy and affordable, but they’re also extremely popular with Who What Wear readers. It’s safe to say your next affordable handbag that taps into a popular trend of the moment can be found at Urban Outfitters.
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