The $185 Beauty Product Everyone Has Already Bought This Year

After hours of research and cross-referencing, countless email blasts and, oh yeah, even more hours of research and cross-referencing, we've put together an unofficial-official list featuring the 20 most sought-after beauty products of 2019 thus far. (And yes, our eyes are currently twitching and crossing. Thank you very much.)

Even though we're big proponents of living your own truth when it comes to cultivating your beauty aesthetic—aka not just adopting everyone else's shopping list—we'd be lying if we said the intrigue of what others are loving and hoarding means nothing to us. It does. Firstly, as beauty-obsessed people ourselves, we're just naturally curious what other beauty-loving peeps are sinking their teeth into. Secondly, current product trends give us a sense of what's to come and how the next class of covetable products might lie. We like to be ahead of the game, after all, and even though we often know about upcoming product launches before the masses, those buzzy debuts only tell half the story. What people are actually buying and loving is what can truly set the tone in the world of trends and product development. Have we piqued your interest yet?

We're honestly not too surprised by the below findings, and many of these makeup, hair, and skin elixirs have been topping the best seller lists for a while now. Alas, it's still fun to get all of the MVPs together under one roof. In fact, it's like the all-star game of product heavy hitters. Keep scrolling for the most-purchased beauty product across retailers (it's at the end our of our list!) prefaced by 19 honorable mentions we saw over and over while surfing Nordstrom, Sephora, Violet Grey, Dermstore, Amazon, Walmart, Goop, The Detox Market, Net-a-Porter, Ulta… Need we continue?

Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.