I'm a Beauty Editor, and These Are the 18 Under-$32 Products I'd Buy


(Image credit: @gerihirsch)

My parents have always kidded me about my expensive taste, which has historically manifested most deeply in terms of my beauty routine. (I've loved luxe brands like Clé de Peau Beauté and Chantecaille since I was in the ninth grade.) My friends and family have learned to love and accept me anyway, my wallet… not so much. This year I've tried to do better, hunting and scouting for the best budget-friendly beauty products that don't sacrifice durability or finish but are ever so slightly easier on my bank account. Remember the time I whittled my $436 makeup routine down to less than $100?! 

Due to my nitpicky nature when it comes to choosing and recommending hair, skin, and makeup products, I've been asked by multiple people to put together a list of the best cheap (or at least cheap-ish) beauty products I actually use and swear by. Ahead, 18 of my top picks spanning from $3 to $32. Keep scrolling! From one beauty lover to another, your wallet will thank you.

Skin & Nails:

The French Makeup Remover:

The No-Bullshit Cleanser:

The Miracle Zit Cream:

The Only Chapstick You Need:

The Glowy Skin Toner:

A Manicure-Worthy Top Coat:


Your New Favorite Dry Shampoo:

My Favorite Detangling Tool:

The Best Hair Tie:

The Holy Grail Hair Oil:

A Super-Basic Essential:

The Best Product I've Tried for Hair Growth:


My Favorite Lip Tint:

The Budge-Proof Eyeliner

The Mascara That's Better Than Falsies:

The Foolproof Highlighter:

The Filter in a Stick

The Cult-Classic Blush:

Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.