Practically Everyone I Know Has Bought a Pair of These Cloud Sneakers This Year


(Image credit: @greceghanem)

I live in Raleigh, North Carolina. It's not a fashion city (although, it has lots of other things going for it!), but sometimes, I am influenced to buy things I see out and about—often at my Pilates class. This past fall, I started noticing On sneakers, with their distinctive swiss-cheese soles, all over the place. Not long after, my husband told me out of the blue that he wanted some of "those Cloud sneakers" after a friend told him about them. We ordered him a pair that night, and since then, more and more people I know have been buying them. I've given them as gifts, and I got a pair for myself because I simply had to know what all of the hype was about. 

In all of my On sneaker research, I've noticed that it can be hard to find your chosen pair in stock, which is proof of their popularity. I also noticed that most styles are technically running shoes, so you can wear them for working out. They're also stylish enough to be worn out and about. 

Serving as even further proof that the buzz is accelerating quickly, On and Loewe released an epic collaboration this week, including a pair of highly covetable sneakers that feature both brands' logos. This editor ordered a pair immediately.

Scroll to shop my personal favorite On sneakers before they inevitably sell out.

Next up, The Only Sneaker Trends That Matter This Year

Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.