The NYC TikTok Aesthetic: 7 Items Everyone and Their Mother Is Wearing

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If you spend a few minutes scrolling on TikTok, you just might find yourself on the fashion side of the app—once you get there, you'll know. On fashion TikTok, everyone dresses like the coolest person in your circle. The kinds of girls I'm talking about are the ones who embrace trends, aren't afraid of colors and crazy prints, and get dressed each day with major main-character energy. They love donning It brands like House of Sunny and will be the first to inform you of the latest drops on Lisa Says Gah. You might even find yourself shopping for a checkerboard top or some plastic rings after watching a few videos.

Lately, I've noticed a new trend circulating where people are calling out all the key elements of TikTok's NYC fashion-girl aesthetic. Although these videos, like the one linked below, are often meant to throw shade at how ubiquitous these influencer types are, I actually think the whole look feels very current, and I just had to write a feature on the brands, trends, items, and people that are defining the style movement.

@samayasmall

##greenscreen ##snowstorm ##nyc ##nycinfluencer ##newyork ##fyp

♬ original sound - Jesse

Okay, this aesthetic doesn't only exist in NYC, but I'd argue that this crew of fashion people has made this fun-loving, maximalist vibe so popular on the app (and beyond). To explain exactly what I'm talking about, I'm breaking down the seven elements that define NYC TikTok fashion right now, from the color trend they're all wearing to the It brands you'll find in each of their closets. 

1. House of Sunny, Paloma Wool, and Lisa Says Gah

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(Image credit: @claire_most)

There are a handful of It brands serving up everyone's favorite trends at the moment. There are three names, in particular, that TikTok's fashion crew has a next-level obsession with: House of Sunny, especially its fur-trimmed cardigan and green pieces; Paloma Wool for its graphic prints; and Lisa Says Gah, everyone's go-to source for all things bright, colorful, and on-trend.

2. Funky Prints

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(Image credit: @thelanguageofyolande)

We've been noting a rise in a maximalist aesthetic and an overall nod to the '60s in all things fashion and home décor right now. Fashion girls are especially keen on playing around with bright colors and loud prints, but instead of sticking to one pop of color in outfits, it's becoming more popular to mix and match shades and prints.

3. Lexxola Sunglasses

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(Image credit: @lucyraemcfadin)

Lexxola's colored-lens sunglasses are one of those items that you simply cannot scroll on the fashion side of TikTok without seeing—meaning, they're everywhere. 

4. Y2K Revival Bags

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(Image credit: @oliviamarcus)

This may not be specific to the NYC scene, seeing as Y2K fashion is having a massive revival in general right now, but as a New Yorker myself, I can confirm that, on one stroll around SoHo or the East Village, you'll see plenty of baguette bags and satchels from back in the day, especially vintage Coach and Louis Vuitton logo bags.

5. Colorful Plastic Rings

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(Image credit: @emiliamuss)

Have you noticed those fun, oversize plastic rings celebs and influencers have been wearing with their super-long nails? They're La Manso rings, and they're the latest celebrity-approved (e.g. Bella Hadid and Dua Lipa, to name a few) It accessory. They're hard to miss, and they're also hard to get your hands on, as they've definitely caught on among fashion girls around the world.

6. Shades of Green

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(Image credit: @rendagrella)

Green is another theme that's simply everywhere. From grassy shades to pale mint, TikTokers are all about wearing the bright hue—bonus points if it's featured from head to toe in your look.

7. Leather Blazers

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(Image credit: @champagnemani)

If there's one item that defines this aesthetic more than anything, it has to be the leather blazer. 

Up next, Read our brand-new column, Gen Z Says, and hear from three rising fashion stars under 25.

Editor

Anna is an editor on the fashion team at Who What Wear and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews with Who What Wear's cover stars over the years, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels last year, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.