Nordstrom's Beauty Director Told Me 2023's Most Strategic Buys


(Image credit: @eggcanvas)

One of my favorite things to do is browse through the beauty counters at department stores. It's a source of endless inspiration—there's makeup, skincare, fragrance, and more as far as the eyes can see. It reminds me of being a kid and going to a makeup counter with my mom. 

The thing about beauty counters is that they can feel overwhelming. It's hard to know what to pick when you're faced with so many choices. If you're looking for new beauty products in 2023, I talked to Autumne West, Nordstrom's national beauty director, to learn what she recommends. Keep reading to see her curated edit of Nordstrom's beauty section. After all, she does know it the best. 






Next, 11 Products "You Need to Try," According to a Sephora Beauty Director

Associate Beauty Editor

Katie Berohn is the associate beauty editor at Who What Wear. Previously, she worked as the beauty assistant for Good Housekeeping, Woman's Day, and Prevention magazines, all part of the Hearst Lifestyle Group. She graduated from the University of Colorado, Boulder, with a major in journalism and minor in technology, arts, and media, and earned her master's degree at NYU's graduate program for magazine journalism. In addition, Katie has held editorial internships at Denver Life magazine, Yoga Journal, and Cosmopolitan; a digital editorial internship at New York magazine's The Cut; a social good fellowship at Mashable; and a freelance role at HelloGiggles. When she's not obsessing over the latest skincare launch or continuing her journey to smell every perfume on the planet, Katie can be found taking a hot yoga class, trying everything on the menu at New York's newest restaurant, or hanging out at a trendy wine bar with her friends.