I Broke My #1 Shopping Rule for These 23 Fantastic New Arrivals

Given the fact that online shopping is part of my job description, I had to form a strategy to save my wallet from complete and total despair. Can you imagine if I actually bought everything that I included in my stories? For all of you loyal readers and persistent scrollers out there, you know that would be a whole lot of items.
So here's the number one shopping rule that I live by: I add everything I'm interested in buying to a secret Pinterest board and wait at least a full day before pulling the trigger. Then, when I go back to scan my board with my credit card at the ready, I can see every item together visually—comparing and contrasting everything—which allows me to whittle my selection down to only the items I love the most. I'm a very visual person, so it helps to have the sneakers I want from Nordstrom right next to the top I want from H&M so I can decide what I really need to have at that moment and what can wait or get nixed.
That said, if something is cute enough, I'll break my shopping rule and buy it on the spot. It doesn't happen often, but these items below are just that good.
This on-trend Kermit green is so striking.
Next, 33 Billowy White Blouses Inspired by Thackery Binx (Duh)

Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.
-
My Mom Only Shops Affordable Fashion—I Sent Her These 27 Chic Rich-Looking Pieces for Fall 2025
Everything is under $100.
-
Shopbop Lovers to the Front—These 40 Styles Are Going to Be Huge This Fall
Give your wardrobe a fall facelift.
-
My Mom Only Shops at T.J. Maxx and Marshalls—Here's What She Sent Me to Buy for Fall 2025
She had me at under-$100 Uggs and Levi's.
-
The New Elite Way to Shop Is Off the Grid and Invite Only
If you know, you know.
-
I Just Started Investing—31 Chic Pieces That Will Have Me Dressing the Part
Effortless and elevated is the goal.
-
I Shopped so You Don't Have to—the Ultimate Fashion-Editor Fall 2025 Wish List
It-girl fall has arrived.
-
The Refined Edit: 32 Luxury Finds on Sale at Saks
Starting at just $58.
-
Editor Instincts Activated: We're Grabbing These 18 Fall Pieces Before Everyone Else Does
Run, don't walk.