On Sale, In Stock, and Anti Trend: 30 Guaranteed Winners From Shopbop's Big Sale
By this point in the end-of-year sale season, the big-ticket, trendy items have all but sold out, purchased by people who were okay with shopping during the first round of price cuts. I, on the other hand, usually make it a rule to skip the initial few weeks of sales, preferring to wait until the real discounts start, when only the non-trendy wardrobe essentials are left and are selling at a price that's truly worth writing home about.
After what's felt like forever spent watching other people shop, I got the news I've been waiting all season for. As of this week, Shopbop's up-to-70%-off holiday sale is on, which means that I can finally get in on the action, and of course, so can you. If you're just as inclined to shop for heavily discounted closet staples for 2024, scroll down for 30 that are guaranteed to get worn and worn again in the year ahead.
Eliza Huber is an NYC-based senior fashion editor who specializes in trend reporting, brand discovery, and the intersection of sports and fashion. She joined Who What Wear in 2021 from Refinery29, the job she took after graduating with a business degree from the University of Iowa. She's launched two columns, Let's Get a Room and Ways to Wear; profiled Dakota Fanning, Diane Kruger, Katie Holmes, Gracie Abrams, and Sabrina Carpenter; and reported on everything from the relationship between Formula One and fashion to the top runway trends each season. Eliza lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, watching WNBA games, and scouring The RealReal for discounted Prada.
-
8 Pieces That Are the Secret Sauce to an Incredibly Chic Summer Outfit Rotation
Getting ready just got so much easier.
-
It's Officially a Butter-Yellow Summer—27 of the Chicest Finds at Zara, Nordstrom, and J.Crew
Fashion people love this color trend.
-
Dear, Everyone Who Hates Jorts—This Pretty Shorts Trend Is About to Take Over Summer 2025
How to style it like an NYC-based fashion editor.
-
These Are the Chicest Summer Basics From Banana Republic
For the minimalists.
-
This Nordstrom Rack Sale Has So Many Cool-Girl Essentials—These 25 Finds Are the Standouts
An extra 20% off? Yes, please.
-
The Classic Hero Piece That Fashion People Reach For All Summer Long
Something for every personal style.
-
Reformation Is Having a *Secret* Sale—23 Items I'm Rushing to Buy Before They Sell Out
Join me.
-
Swim, Sandals, and SPF—30 Editor-Loved Summer Sale Finds From Anthropologie, Everlane, and J.Crew
Vacation-ready deals until June 15.