On Sale, In Stock, and Anti Trend: 30 Guaranteed Winners From Shopbop's Big Sale

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(Image credit: @smythsisters)

By this point in the end-of-year sale season, the big-ticket, trendy items have all but sold out, purchased by people who were okay with shopping during the first round of price cuts. I, on the other hand, usually make it a rule to skip the initial few weeks of sales, preferring to wait until the real discounts start, when only the non-trendy wardrobe essentials are left and are selling at a price that's truly worth writing home about. 

After what's felt like forever spent watching other people shop, I got the news I've been waiting all season for. As of this week, Shopbop's up-to-70%-off holiday sale is on, which means that I can finally get in on the action, and of course, so can you. If you're just as inclined to shop for heavily discounted closet staples for 2024, scroll down for 30 that are guaranteed to get worn and worn again in the year ahead. 

Senior Fashion Editor

Eliza Huber is a New York City–based fashion editor who specializes in trend reporting, brand discovery, and celebrity style. She joined Who What Wear in 2021 after almost four years on the fashion editorial team at Refinery29, the job she took after graduating with a marketing degree from the University of Iowa. She has since launched two monthly columns, Let's Get a Room and Ways to Wear; profiled the likes of Dakota Fanning, Diane Kruger, Katie Holmes, and Sabrina Carpenter for WWW's monthly cover features; and reported on everything from the relationship between Formula One and fashion to the top trends from fashion month, season after season. Eliza now lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, running in Central Park, and scouring eBay for '90s Prada and '80s Yves Saint Laurent.