We're Obsessed With Scandi Style—These Luxury Brands Always Get It Right

If Fashion Month has taught us anything, it's the value of picking up style tips from the world's best dressed. We already know that French style and the Parisian aesthetic is all about polish, and New Yorkers are always at the cutting edge of fashion-forward design, but if anyone can master laidback luxe dressing, it's the Scandis. Playfully cool, effortlessly elegant and experts in mixing comfort, colour, and ease, they're the first to set the tone for the season ahead, and whenever I'm ever stuck in a fashion rut, I make a beeline to the Instagram accounts of my favourite Scandi dressers for fresh, new outfit inspiration. 

From Pernille Teisbaek's slick city-wear to Janka Polliani and Marianne Theodorsen's crayon brights, the list of It-girls on my radar goes into the dozens, and their unmistakable style has been shaping tastes and influencing trends over the last few seasons (and I personally have Stephanie Broek and Emili Sindlev to thank for the amount of exciting new accessories I've added to my wardrobe). But, exactly how have Scandi dressers perfected their enviably cool signature style? The answer comes down to design. 


(Image credit: Szymon Brzóska | The Style Stalker)

Even newbies will recognise the big names in the world of Scandi design–Ganni, Baum und Pferdgarten, Cecilie Bahnsen, and Stine Goya to name a few, but there are three key brands that appear in the wardrobes of just about every fashion person in the Scandinavian circle–Toteme, House of Dagmar and By Malene Birger. If you're looking for the best new designer pieces to invest in, there's no better place to start, as the big three all happen to specialise in the staples that Scandi women are shopping now, and believe me when I say, these aren't flash-in-the-pan trends, these are well-crafted pieces that will last a lifetime. Think the timeless trench, the perfect fluffy knit, or a versatile leather handbag.


(Image credit: Szymon Brzóska | The Style Stalker)

So if spring has you wondering what to wear now, take references from Copenhagen cool and Stockholm chic by scrolling my top picks from Toteme, House of Dagmar and By Malene Birger. These are the new-in designer pieces that are about the transform the way you dress. 



(Image credit: @anoukyve)

Style Notes: From that scarf jacket to the new T-Lock bag, Toteme has been having a very good run of standout pieces. If any brand can basics feel premium it's them, and alongside their sleek silhouettes and luxe palette are head-turning accessories that will transform even the most simple t-shirt and jeans. 




(Image credit: @lindatol_ )

Style Notes: Scandi women are masters of proportions, and whether they're balancing maxi coats and and baggy jeans or mini skirts and slouchy knits, you can always count on an element of sharp tailoring being involved. A case in point, Swedish brand House of Dagmar. Specialists in blazers, coats and impeccable denim, House of Dagmar will have you covered for everything from workwear to your off-duty weekend uniform.




(Image credit: @mariannetheodorsen)

Style Notes: It's not all black, white and grey, and in fact, Copenhagen street style is some of the brightest and most colourful out there. If there's anywhere you're going to spot colour blocking and neutral bases, it's here, and Malene Birger knows this all too well. By Malene collections are doses of joyous colour, tactile textures and cool-girl separates that are the epitome of dopamine dressing. 


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Remy Farrell
Fashion Editor

Remy Farrell is a London-based shopping editor with nearly 10 years of editorial experience covering fashion, beauty and lifestyle. After graduating with a journalism degree and working on the editorial and fashion teams for titles such as Grazia, Elle, Cosmopolitan and British Vogue, she moved into the luxury e-commerce sector, working as fashion assistant at TheOutnet.com styling for the social media channels and helping to develop the collections for the in-house brand Iris & Ink. After expanding an assisting and styling portfolio that includes shooting talent such as Gigi Hadid, Victoria Beckham and Miquita Oliver, she also branched out into beauty, creating tried-and-tested reviews and diverse beauty content.In her role as shopping editor at Who What Wear, Remy is interested in discovering new and exciting brands to share with the Who What Wear readership and particularly loves uncovering hidden gems at affordable prices to make shopping accessible to everyone.Born and raised in Sheffield, Yorkshire, Remy moved to London in 2014 and lives in the Docklands with her partner and pug Billie.