The New Bridesmaid Dress Collection Fashion Girls Will Love

As you get older, there comes a time when you just have to accept the fact that your closet will be filled with at least one bridesmaid dress you sadly (or sometimes not so sadly) will never wear again. Whether you are absolutely in love with your dress or not, finding the appropriate occasion to wear a formal, typically pastel chiffon gown is slim to none. Well, two bright fashion graduates (and frequent bridesmaids) realized how dated this notion was and decided to do something about it by creating a website dedicated to a seamless bridesmaid dress shopping experience.

The site is called Name of Love and offers everything from modern and flattering bridesmaid dress options to a place for brides to connect with their party so they can all shop and collaborate in one common space. Offered in a total of 14 styles in a range of eight different colors, these are unlike your typical bridesmaid dresses for more reasons than one. Besides the sleek and extremely fashionable silhouettes, they were designed to actually be worn again, post-ceremony. After one scroll through Name of Love’s gown selection, you’ll quickly see why that is.

Keep reading to shop the incredible fashion-forward bridesmaid dresses from the new site Name of Love.


(Image credit: Courtesy of Name of Love)


(Image credit: Courtesy of Name of Love)


(Image credit: Courtesy of Name of Love)


(Image credit: Courtesy of Name of Love)

Shop our Name of Love picks:

Lauren Eggertsen
Editorial Director

"Copy (200 words): Lauren Eggertsen is currently the editorial director of Who What Where and has worked at the company for nearly seven years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Sydney Sweeney, Lindsay Lohan, and Megan Fox. 

She has also attended multiple fashion weeks, including New York, London, and Milan, where her personal style has been featured on sites such as,, and She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.