Why It Wouldn't Be Weird to Shop a Bikini Today (in the Middle of Winter)

Australia may be in the crux of winter but realistically we are blessed with so much sun and humidity year-round that we rarely have time off when it comes to being poolside or enjoying our beautiful beaches. Adding to that, European getaways mid-year are now wildly popular (if Instagram is anything to go by). Whatever the reason, it's highly likely that despite the current temperatures some of you will be on the hunt for a new bikini. With the vast selection of cult brands you know of and hear about year after year, we know it's always more exciting to find something a little different. So here they are, we've rounded up five bikini brands that will be huge in no time so you can get the jump on your friends and be hitting the beach in the next best thing without the wait.

Keep scrolling to check out the brands and shop our favourite picks from each label.


Hunza G

We've seen Emily Ratajkowski in several shades of this retro style bikini. This lemon yellow, however, is an all around favourite. 

Fae Swim

With backless and high cut sides, this one-piece is for those who like sexy cuts.


We love this sporty bikini style with double tie straps that can be paired with the classic-styled Neena Brief ($55) . This seamless set will keep you comfortable no matter the activity.


This Australian label focuses on the basic swim essentials, including the matching Dawn Brief ($100). The "white tee" of swimwear, if you're after a basic style you'll love this brand.

Bondi Born

This luxurious brand makes bikinis using Neospan, which offers structural support and has a silky smooth feel. The panelling on the top and bottoms (Coast Walk Bikini Bottom, $120) make this bikini a flattering choice. 

Opening image: Jessie Bush

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