Was one of your New Years resolutions something along along the lines of “dress better” in 2018? Well, we are well and truly past the halfway mark, so it may be time to check in. Thankfully, there are new brands cropping up that are making this seem like a relatively easy goal to achieve in the remainder of the year. Focusing on Australian designers, we’ve rounded up a selection of brands that we predict will only continue to be on the rise in 2018. Each offering its own unique style, many of the brands below also have an interest in sustainability which is always a plus when trying to shop more conscientiously!
Keep reading to see the brands we think will be big in 2018 and shop our picks below!
Sofia the Label is a luxury clothing brand who’s clothes simultaneously seem classic and new. While the fabrics and colours of the garments are pretty traditional, the silhouettes and shapes really stand out. With fun frills and detailing, this designer’s looks are subtly flirtatious—making for amazing “going out tops” that would look great paired with jeans.
Seaskape is an Australian swimwear brand that carefully crafts its Neoprene swimsuits to be long-lasting, as well as comfortable. Designed with women in mind, Seaskape aims to create styles that accentuate every body type while standing out as bold and unique.
The East Order aims to create high-quality apparel that will last long. By trialling garments for durability and wearability, the brand hopes to increase the lifespan of their clothes to decrease the negative impacts fashion can have on the planet—as well be pieces that can make memories for years to come.
Hazel + Folk works to design clothes that have minimal negative social and environmental impacts. Considering itself a “slow fashion label”, Hazel + Folk hopes that the timeless cuts and colours of the garments will allow them to be worn for years to come in order to minimise waste.
With Jéan is a brand founded by two friends with an aim to create the perfect pieces to pair with your favourite jeans. Their classic romantic cut tops definitely lend themselves to this mission, and they even sell dresses that are stylish to stand alone in their own right.
Auguste the Label draws inspiration from vintage pieces in order to create timeless designs that work no matter whether you’re out to brunch or relaxing on the beach. In addition, you can feel good about buying from this brand, as they’re part of the “1% For The Planet” movement, meaning that 1% of all sales goes towards charities that help take care of the earth.
Working with artisans in India, Kinga Csilla has a focus on flattering silhouettes and detailed embroidery that makes their pieces stand out in a crowd. The hand finished garments are unique and timeless, allowing them to be items you’ll treasure for years to come.
Priding itself for its bohemian style, this brand aims to create clothes that are cute, but still affordable enough that you can still save up “for your next music festival, road trip, or market excursion.” With everything from sassy tees, to whimsical jumpsuits, this brand has something for everyone.
Inspired by travel, Kivari aims to create apparel for women who love adventure. With a free-spirited vibe and relaxed silhouettes, Kivari dresses seem like the perfect option for a hot summer day when jeans are out of the question.
Designed by a mother of two daughters, Alys aims to provide clothes that are affordable and practical while still remaining stylish. Featuring fun sleeve shapes and frilly skirts, Alys strikes the perfect combination of sophisticated and fun with versatile pieces you can wear nearly anywhere.
Probably carrying the best tee shirts we’ve seen in a while, Apéro is the everyday brand you’ve been looking for. With their classic yet fun feel, these tees could be dressed up or down which means the possibilities of what to wear with them are basically endless.
Keep an eye on these brands, we're betting they'll be big!