Anthropologie's TikTok-Viral Bag Just Got the Most On-Trend Upgrade for Fall


(Image credit: Anthropologie)

I don't know if you've noticed, but Anthropologie is onto something lately. The millennial-favorite brand, which shares owners with Urban Outfitters and Free People, has been quietly rising in the ranks among Gen Z, specifically on TikTok, with one item, in particular, garnering a hefty fan base. The piece in question is a braided satchel by designer Melie Bianco that first went viral on the app at the beginning of 2023 and hasn't slowed down since. Initially, the oversize shoulder bag came in only muted shades. More recently, however, the retailer added a handful of new colorways to its offering, one of which just so happens to be the year's most popular color.

Ever since a fiery shade of red arrived in waves during fashion month in February, the hue has been everywhere: on shoes, dresses, stockings, and more. But really, the best pieces to emerge thus far have been handbags, so when I noticed that Melie Bianco's viral Brigitte Large Satchel was getting more color options, red was the one I had my fingers crossed the tightest for. Fortunately for me and the thousands of other people now enamored with this oversize bag, that's exactly what I found. Shop the on-trend purse in red and more new colors (including silver!) below. 

Shop more viral colors:


new year, new bag #anthropologie #bottegainspired #hobobag #grwm

♬ Love me transition - Zuzi

such a beaut, so excited to use 💘 @Anthropologie #fallfashiontrends #fallfashion2022 #bottegadupes #bottegavenetadupe #fallbags2022 #fallbags #pinterestoutfit #pinterestinspo

♬ Princess Diana - Ice Spice & Nicki Minaj

Shop more on-trend oversize totes:

Senior Fashion Editor

Eliza Huber is a New York City–based fashion editor who specializes in trend reporting, brand discovery, and celebrity style. She joined Who What Wear in 2021 after almost four years on the fashion editorial team at Refinery29, the job she took after graduating with a marketing degree from the University of Iowa. She has since launched two monthly columns, Let's Get a Room and Ways to Wear; profiled the likes of Dakota Fanning, Diane Kruger, Katie Holmes, and Sabrina Carpenter for WWW's monthly cover features; and reported on everything from the relationship between Formula One and fashion to the top trends from fashion month, season after season. Eliza now lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, running in Central Park, and scouring eBay for '90s Prada and '80s Yves Saint Laurent.