Anthropologie's TikTok-Viral Bag Just Got a Trendy Update

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I don't know if you've noticed, but Anthropologie is onto something lately. The millennial-favorite brand, which shares owners with Urban Outfitters and Free People, has been quietly rising in the ranks among Gen Z, specifically on TikTok, with one item, in particular, garnering a hefty fan base. The piece in question is a braided satchel by designer Melie Bianco that first went viral on the app at the beginning of 2023 and hasn't slowed down since. Initially, the oversize shoulder bag came in only muted shades. More recently, however, the retailer added a handful of new colorways to its offering, one of which just so happens to be the year's most popular color.

Ever since a fiery shade of red arrived in waves during fashion month in February, the hue has been everywhere: on shoes, dresses, stockings, and more. But really, the best pieces to emerge thus far have been handbags, so when I noticed that Melie Bianco's viral Brigitte Large Satchel was getting more color options, red was the one I had my fingers crossed the tightest for. Fortunately for me and the thousands of other people now enamored with this oversize bag, that's exactly what I found. Shop the on-trend purse in red and more new colors (including silver!) below.

Melie Bianco

Brigitte Large Satchel

Shop more viral colors:

@kirakcruz
new year, new bag #anthropologie #bottegainspired #hobobag #grwm
♬ Love me transition - Zuzi

Melie Bianco

Brigitte Large Satchel

Melie Bianco

Brigitte Large Satchel

Melie Bianco

Brigitte Large Satchel

@darrian.dima
such a beaut, so excited to use 💘 @Anthropologie #fallfashiontrends #fallfashion2022 #bottegadupes #bottegavenetadupe #fallbags2022 #fallbags #pinterestoutfit #pinterestinspo
♬ Princess Diana - Ice Spice & Nicki Minaj

Melie Bianco

Brigitte Large Satchel

Melie Bianco

Brigitte Large Satchel

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Shopper

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Need.

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Think of all the things you could tote around.

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Quilted Oversized Shoulder Bag

I'm a sucker for a quilted bag.

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Eliza Huber is currently the Associate Editorial Director at Who What Wear. She joined the company in 2021 as a fashion editor after starting her career as a writer at Refinery29, where she worked for four years. During her time at WWW, she launched Go Sports, the publication's sports vertical, and published four (and counting) quarterly issues tied to the WNBA, Formula One, and more. She also created two franchises, Let's Get a Room and Ways to Wear; profiled Dakota Fanning, Diane Kruger, Katie Holmes, Gracie Abrams, and Sabrina Carpenter for WWW's monthly cover features; and reported on new seasonal trends, up-and-coming designers, and celebrity style.