I don't know if you've noticed, but Anthropologie is onto something lately. The millennial-favorite brand, which shares owners with Urban Outfitters and Free People, has been quietly rising in the ranks among Gen Z, specifically on TikTok, with one item, in particular, garnering a hefty fan base. The piece in question is a braided satchel by designer Melie Bianco that first went viral on the app at the beginning of 2023 and hasn't slowed down since. Initially, the oversize shoulder bag came in only muted shades. More recently, however, the retailer added a handful of new colorways to its offering, one of which just so happens to be the year's most popular color.
Ever since a fiery shade of red arrived in waves during fashion month in February, the hue has been everywhere: on shoes, dresses, stockings, and more. But really, the best pieces to emerge thus far have been handbags, so when I noticed that Melie Bianco's viral Brigitte Large Satchel was getting more color options, red was the one I had my fingers crossed the tightest for. Fortunately for me and the thousands of other people now enamored with this oversize bag, that's exactly what I found. Shop the on-trend purse in red and more new colors (including silver!) below.
Shop more viral colors:
@kirakcruz new year, new bag #anthropologie #bottegainspired #hobobag #grwm
♬ Love me transition - Zuzi
@darrian.dima such a beaut, so excited to use 💘 @Anthropologie #fallfashiontrends #fallfashion2022 #bottegadupes #bottegavenetadupe #fallbags2022 #fallbags #pinterestoutfit #pinterestinspo
♬ Princess Diana - Ice Spice & Nicki Minaj
Shop more on-trend oversize totes:
Yes, this suede tote really is just $60.
I just got this bag in the mail, and it's a thing of beauty.
The leather accents really elevate this canvas tote.
Stunning.
This sale price is shocking (in a good way).
Massimo Dutti's handbag selection is perfect if you want The Row look for less.
Need.
Reformation's new handbag selection is beyond chic.
This one also comes in black.
Think of all the things you could tote around.
If you're looking to splurge, might I suggest this stunner of a Khaite bag?
I'm a sucker for a quilted bag.
-
Surprise! Anthropologie's Sale Section Is 50% Off RN—36 Items to Look Out ForThe best of the sale finds ahead.
-
Only You and I Will Know These 29 Items Came From ZaraI won't tell if you don't.
-
I Finally Got Around to Creating My Annual Spring Shopbop Wish List—You're WelcomeEnjoy.
-
I Called the Cuffed Jeans Trend—7 Shoes Fashion People Are Wearing With the Chic Denim StyleStyle the jeans like a fashion person.
-
I'm Fashion People's Go-To Source for Style Inspo—Here's Everything I'm Shopping for SpringConsider this your seasonal reset.
-
I'm a Fashion Editor Who Loves Effortless Vacation Essentials—25 Gap Finds That Caught My EyeMany are even on major sale.
-
Labubu Just Became the Fashion Girl’s Favorite Plus-One (With a New Collection Soon)The new collection drops April 25.
-
If The Row, Khaite, and Toteme Feel Too Expensive, Here Are 33 Pieces to Try InsteadBring on the luxe-looking outfits.
