I don't know if you've noticed, but Anthropologie is onto something lately. The millennial-favorite brand, which shares owners with Urban Outfitters and Free People, has been quietly rising in the ranks among Gen Z, specifically on TikTok, with one item, in particular, garnering a hefty fan base. The piece in question is a braided satchel by designer Melie Bianco that first went viral on the app at the beginning of 2023 and hasn't slowed down since. Initially, the oversize shoulder bag came in only muted shades. More recently, however, the retailer added a handful of new colorways to its offering, one of which just so happens to be the year's most popular color.
Ever since a fiery shade of red arrived in waves during fashion month in February, the hue has been everywhere: on shoes, dresses, stockings, and more. But really, the best pieces to emerge thus far have been handbags, so when I noticed that Melie Bianco's viral Brigitte Large Satchel was getting more color options, red was the one I had my fingers crossed the tightest for. Fortunately for me and the thousands of other people now enamored with this oversize bag, that's exactly what I found. Shop the on-trend purse in red and more new colors (including silver!) below.
Shop more viral colors:
@kirakcruz new year, new bag #anthropologie #bottegainspired #hobobag #grwm
♬ Love me transition - Zuzi
@darrian.dima such a beaut, so excited to use 💘 @Anthropologie #fallfashiontrends #fallfashion2022 #bottegadupes #bottegavenetadupe #fallbags2022 #fallbags #pinterestoutfit #pinterestinspo
♬ Princess Diana - Ice Spice & Nicki Minaj
Shop more on-trend oversize totes:
Yes, this suede tote really is just $60.
I just got this bag in the mail, and it's a thing of beauty.
The leather accents really elevate this canvas tote.
Stunning.
This sale price is shocking (in a good way).
Massimo Dutti's handbag selection is perfect if you want The Row look for less.
Need.
Reformation's new handbag selection is beyond chic.
This one also comes in black.
Think of all the things you could tote around.
If you're looking to splurge, might I suggest this stunner of a Khaite bag?
I'm a sucker for a quilted bag.
-
If You Want to Look Like a French Supermodel, Wear This Sophisticated Bag Trend With Your Low-Key OutfitsThe easiest styling trick in the book.
-
I Compared Holiday Wish Lists With My Stylish Friends—These 30 Gifts Made Every Single OneSee what made the list.
-
10 Winter 2026 Wardrobe Staples to Gift to Yourself This DecemberYou deserve it.
-
These Are the 5 Bag Trends That'll Be Everywhere in 2026Yes, we're investing in them now.
-
5 Sweater Styles Every 2025 Winter Wardrobe NeedsOur must-have knitwear list.
-
If Chic Jeans-and-Boots Outfits Are the Goal, Don't Miss These Standout Picks From Zara, Madewell, and NordstromBring on a stylish fall-and-winter closet.
-
Nordstrom Just Dropped the 5 Winter Trends All the Coolest Girls Will Be Wearing Next MonthShop the edit inside.
-
Paige DeSorbo Just Gave Us an Exclusive Holiday Gift Guide—It's Giving Grown-Up Eloise at the PlazaWe'll take one of everything.
