Sephora's Beauty Director Has Access to Thousands of Products—Here Are Her Musts


(Image credit: @myieshamua)

It's not exactly like we need help when it comes to shopping for beauty products at Sephora. The retailer carries (and continues to debut!) many of the most in-demand skincare, hair, fragrance, and makeup brands in the business, and said brands consistently launch fresh, new beauty treasures we keenly add to the top of our never-ending wishlist. However, that doesn't mean we aren't curious to know which products the beauty goddesses over at Sephora HQ (who know about exciting brands and launches long before we mortals do) are currently loving.

I'm pretty much obsessed with finding out the beauty routines and product musts of people I admire within the industry, so I reached out to Sephora Beauty Director Myiesha Sewell to see what's currently on her radar. Sure, she might have insider access to thousands of Sephora's best-selling beauty staples, but below, she's sharing the select 15 she's most excited about right now. Keep scrolling! 





Wellness & Bodycare

Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.