Mulberry's New Bag Just Landed, and It's Safe to Say We're Obsessed

Sponsor Content Created With Mulberry

There are many instantly recognizable Mulberry bag styles that make our hearts sing and have stood the test of time in our wardrobes. Alexa! Lily! Iris! Bayswater! You all still mean the world to us, and it's precisely because of that enduring adoration that we are always interested in what the British heritage brand will deliver next. Mulberry's bag ranges are classic, wearable, and smart investments. They also spark joy and feel current, no matter the year. One such example of this leather-goods wizardry? The label's latest launch, Softie.

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The clue to this bag's charm and allure is in the name. The Softie family is full of cuddly, quilted, and squishy creations that are begging to be embraced. They come in bright and bold colorways, such as cornflower blue or vibrant coral, as well as classic hues like tan and black. In addition to the statement that the cloud-like quilted-leather pillow bag makes, it also has refined Mulberry signatures front and center, such as the postman's lock fastening. 

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You'll also find that the Softie has been crafted in a variety of silhouettes and sizes. So if you're tied to that crossbody, hands-free life, then the Little Softie with its vintage-feel chain strap should be your first choice. If you're looking for something on the capacious side—laptop, plug, glasses, makeup, etc.—then Big Softie is your guy: a roomy tote style that manages to be oh-so practical yet full of personality. Should your style require a more flexible approach, the medium-sized Sofie is a fantastic option with its shorter and longer handle options.

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If you've been finding yourself reaching for feel-good fashion over the past few months, then consider this the best opportunity to up your dopamine levels for a long time to come. Who's ready for a big Mulberry-style hug? Keep scrolling to see the full Softie family and shop this adorable piece for yourself.

SHOP THE SOFTIE

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SHOP THE LITTLE SOFTIE

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SHOP THE BIG SOFTIE

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Hannah Almassi
Editor in Chief

Hannah Almassi is the Editor in Chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits.

Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.