Mulberry's Iconic It Bag Just Received an Upgrade—It's Better Than Ever

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Each member of the Who What Wear team has a favorite Mulberry bag—don't we all? However, it's becoming harder and harder to choose just one favorite because the luxury lifestyle brand continues to up the ante when it comes to both its designs and its approach to sustainability. And just when we thought the Lily (aka the most practical, neat, and long-lasting multi-strap bag) couldn't get any better, along comes a carbon-neutral version.

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(Image credit: Courtesy of Mulberry)

Influencers, editors, and many stylish customers have been turning to this signature shape, with its instantly recognizable postman's lock, since it was first introduced back in 2010. Some handbags don't stand the test of time, but thanks to the Lily's versatility and minimalistic chain-strap design, it has surpassed a fleeting trend moment and become a classic buy. And now that the clever Mulberry team is using innovative methods to produce a carbon-neutral range of 12 different Lily bags, its status has shot up once more. We like our investment buys to be both infinitely wearable and created consciously so they have as little impact on the environment as possible.

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(Image credit: Courtesy of Mulberry)

So what goes into making the Lily Zero collection? First of all, the styles in the Lily Zero family are made from carbon-neutral leather and produced by skilled craftspeople in Mulberry's carbon-neutral Somerset factories. It's the next step in Mulberry's big plan to go net zero on carbon emissions by 2035. Even the German tannery that supplies the leather for these lovely bags commissioned its own solar park on-site earlier this year in order to support its other renewable energy sources. And before you wonder about the environmental toll of getting one of these bags from Germany into your hands, you should know that Mulberry has undergone a full "life cycle assessment" to analyze the carbon emissions of the range. This analysis includes components, transport, and packaging, all of which have been additionally offset with the World Land Trust, the brand's carbon offsetting partner. You can see Mulberry's full Made to Last program here for more information about all of the initiatives across the business.

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(Image credit: Courtesy of Mulberry)

If you still aren't convinced by the brand's credentials, the great new colorways (everything from oak to Mulberry pink), and our enthusiasm, then why not try the new Lily bag on via AR (augmented reality) technology? You can see what the bag looks like through a virtual lens if you can't get to a store IRL.

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(Image credit: Courtesy of Mulberry)

Shop our picks from Mulberry's Lily Zero collection below.

SHOP MULBERRY'S LILY ZERO RANGE

Hannah Almassi
Editor in Chief

Hannah Almassi is the editor in chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits.

Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.