Most Valuable Brand in the World

last updated 14 August 2019

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Quick: Think of the biggest, buzziest companies in the world. What comes to mind? Surely, tech giants like Google, Apple, and Facebook are at the top of everyone's list—and rightly so. But as it turns out, only one company is officially the world's most valuable: Amazon.

WWD reported on a new study conducted by Brand Finance, an independent business valuation and strategy consultancy, which just released its annual list of the 500 most valuable brands in the world. The retail powerhouse scored the number one spot, beating out Apple and Google in the second and third spots, respectively. Per the report, Amazon's valuation is $150.8 billion, which marks a whopping 42% leap from last year. Now that's impressive.

So what does "brand value" mean, exactly? Researchers explained to WWD: "Brand Finance calculates brand value using the royalty relief methodology, which determines the value a company would be willing to pay to license its brand as if it did not own it."

Meanwhile, Nike nabbed spot 40 spot on the list, while Zara's $17.4 billion valuation placed it at 92 overall. Head over to WWD for the full scoop, and read on to shop our favorite thing to buy on Amazon: sneakers.

What We're Buying From Amazon

Adidas

Gazelle Sneakers

It doesn't get more classic than Adidas Gazelle sneakers.Available in sizes 5 to 11.

Nike

Classic Cortez Sneakers

These are old school in the best way. Available in sizes 5 to 10.5

Superga

Cotu Classic Sneakers

Kate Middleton always wears her white Superga sneakers.Available in sizes 6 to 10.

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Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.