28 Brits to Follow on Instagram—Not Just for Fashion Week, But for Life

First and foremost, I'm going to quickly caveat the below list: The people included are very much tied to the UK, but as this country is such an incomparably great melting pot of nationalities, you'll find that some of them are not born-and-bred Brits. So before the pedants out there get all fired up and DM me, let's remind ourselves that Britishness is a vibe, people, and these people have the country's eclecticism and unique outlook running through their veins (and extensive shoe collections).

We try to document as many of these wardrobes in depth as often as we can with our Best Wardrobes in Britain franchise, but there are closets out there we're still yet to jump into. With London Fashion Week now in full swing, we thought it fitting to bring some names and faces to your attention. All are worth bookmarking for the duration of fashion month, but also way beyond. Keep reading to see the 28 Brits on Instagram that I always look to for style inspiration.

A photo posted by on

Julia Sarr Jamois is British Vogue's fashion editor at large and one person we always wait to see street style photos of during the shows. Very few other women make me want to wear jeans.

A photo posted by on

Broadcaster and fashion babe Laura Jackson's impeccable taste stretches from her pretty clothes to her home improvements and her cookery skills. This woman does everything, and we're not quite sure how.

A photo posted by on

Bettina Looney has just launched a concierge service based around her popularity and is also a personal shopper. She's also an influencer with one of the most luxe and eclectic closets in London. Oh, and she's completely adorable to boot.

A photo posted by on

Adwoa Aboah probably needs no introduction: The NYC-based British model continues to blaze a trail with her work in front of the camera as well as around her project, Gurls Talk

A photo posted by on

You'll probably recognise Lisa Aiken as one of our fashion columnists. She's Net-a-Porter's retail fashion director and owner of literally every pair of shoes we've ever wanted.

A photo posted by on

Victoria Beckham, of course! Duh!

A photo posted by on

If I could even look half as chic and be half as friendly and be half as productive as Caroline Issa, I'd be pretty proud of myself. Tank Magazine's chief executive and fashion director is also an entrepreneur, social influencer, designer… and very, very in demand.

A photo posted by on

Yasmin Sewell has put many a brand on the map over the years and has a real knack for spotting fresh talent. Her current role is VP of style and creative at Farfetch.com, but she's also a director of the brand showroom Paper Maché Tiger and the founder of Être Cécile.

A photo posted by on

Phoebe Collings-James is an artist who works across many mediums, a bit like her super-varied wardrobe. Sometimes you'll find her in a pink boilersuit and at other times you'll discover her in a frothy gown. Designers just love to dress her, and you can see why.

A photo posted by on

Betty Bachz has rock 'n' roll style licked. The former model-turned-business guru is the co-founder of Møy eyewear and will definitely be seen lighting up your Instagram feed this weekend at LFW parties—this girl knows how to dress for a night out.

A photo posted by on

Maxim Magnus was our most recent Best Wardrobe in Britain candidate, sharing her penchant for sneaks, ballgowns-at-dinner and Prada/Céline/Gucci as well as her story behind the past whirlwind year of entering the industry.

A photo posted by on

Gwendoline Christie is simply adored by the fashion set. The actress has a real sense of humor when it comes to fashion and is signed to Kate Moss's model agency, which has led to gigs like walking the Miu Miu runway. We heart her as much in her own garms as we do in Brienne of Tarth armor.

A photo posted by on

Susie Lau: the archetypal fashion masher-upper! No one does prints, layering and uncovering super-niche, wacky brands quite like her.

A photo posted by on

Elle's accessories editor Donna Wallace does, unsurprisingly, give great accessory advice. But she's got a cracking closet and plenty of personality when it comes to piecing items together. A street style fave and all-around great gal, we're looking forward to talking autumn with her.

A photo posted by on

Harriet Stewart's just moved from Elle mag to Net-a-Porter, which probably means our shopping lists are going to get even longer than they already are. This woman knows what makes a killer dress and isn't afraid to share it on Instagram—a combo we'll happily take any day.

A photo posted by on

Mytheresa.com's fabulous fashion buying director Tiffany Hsu never ever wears what we would predict, which makes her a highly entertaining source of outfit inspiration for Team WWW. Keep it coming!

A photo posted by on

With her perfect filter usage, designer investment buys and skills in nonchalant posing, we're very happy that influencer Irina Lakicevic moved from Norway to the UK.

A photo posted by on

London girl Leomie Anderson is a truly modern model: A favourite Rihanna often calls upon for her Savage x Fenty shows and a Victoria's Secret alumni, she's also the force behind Lapp, a platform hosting content that challenges major issues as well as encompassing a sports-inspired fashion capsule line. 

A photo posted by on

Jane McFarland is the fashion director of Sunday Times style section and shares her weekly looks, styling tips and recommendations via the mag, but also with pictures on her handle. She's rather sophisticated, so check her out.

A photo posted by on

Related: What London Girls Have Really Been Wearing This Month

Suki Waterhouse is surely the Brigitte Bardot of our generation and has the sassy wardrobe to match. We particularly enjoy her after-dark looks, like this '80s-tastic Marni dress.

A photo posted by on

Ada Oguntodu's home city of Aberdeen must be a far brighter place with her jazzy outfit combinations hitting the streets. She's the girl we turn to for cool high-street buys worn in the most individual ways.

A photo posted by on

You won't see as many of Shini Park's outfits on her feed these days (her focus is really around the beautiful work she does as the founder, photographer and creative behind visual lab Park & Cube), but patiently wait to see what the well-dressed lady is choosing for herself, and get rewarded every now and then with a real gem.

A photo posted by on

Alexis Foreman is the Brighton-based art director who has recently gone into being an influencer full time, such is the demand for her creative skills. She is our number one source for buying inspiration. Plus, she seems like bloody fun to hang out with.

A photo posted by on

With fashion's prairie boho mood, now is most definitely Florence's time—who else could pull of this gingham Vampire's Wife dress and matching bag with such aplomb?

A photo posted by on

Whether she's jet-setting or being a #mangogirl on the streets of London, Lucy Williams's cool, relaxed vibe never ceases to impress us. 

A photo posted by on

If high-octane glamour is your kind of thing then you simply have to follow fine jewelry designer Sabine Getty. She's fabulous.

A photo posted by on

Lotte Williams is our inside track on what's hot at ASOS right now and has the sweetest kind of take on the trends, with a hairband or bow never too far away.

A photo posted by on

Artist Luke Edward Hall's work is infiltrating the fashion biz in many ways. Firstly, we want to have his collection of shirts. Secondly, every fashion girl we know has/wants one of his plates, and also, he's just launched a collab with collegiate-style brand Rowing Shirts.

A photo posted by on

LOL, you didn't think we'd leave out the Chungster, did you?

Next up, the back-to-school outfits we're into for September.

This post originally appeared on Who What Wear UK.

Hannah Almassi
Editor in Chief

Hannah Almassi is the editor in chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits.

Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.