This Is the Most Popular Day to Shop on The Iconic

We know you all love to shop, but have you ever considered what is the most popular day to shop online? We thought it would be cool to find out, so we asked one of Australia’s largest online retailers, The Iconic, to reveal all of the data—and it all makes so much sense. Our shopping habits are quite predictable, and it’s clear we all like to shop with the weekend in mind.

When we asked The Iconic team what day has the most checkouts, we were told Thursdays are consistently the strongest day for orders in a non-sale period. On average, sales are up 11% on Thursdays than any other day of the week—people presumably shopping outfits in preparation for the weekend.

We would expect some people shop on Thursday to receive the product free overnight on Friday, then they can return them Friday afternoon if they don’t suit/fit, with free returns. You can even reorder something else for delivery on Saturday.

Does this match your shopping habits? For our team, we all nodded in agreement. We can’t count the amount of times we’ve had last-minute packages arrive on a Friday.

Keep scrolling to shop some pieces from The Iconic today to arrive in time for the weekend.

Camilla and Marc

Yumi Cami

Dress this tank up with a silk skirt, or down with denim shorts and ankle boots.

Maurie & Eve

Dreamin Jeans

*ORDERS IMMEDIATELY*

Bec & Bridge

Jardin Botanica Dress

Dark, romantic florals are all we want to wear this spring.

Atoms + Here

Daria Suede Mules

Anyone else obsessed with slide mules? We sure are.

Atoms + Here

Kendall Original Denim Jacket

A denim jacket will help you dress down any party frock.

Assembly Label

Leisure Denim Shorts

We love the relaxed boyfriend fit of these shorts.

M.N.G

Bright Boots

Wear them with your jeans tucked in like Kendall Jenner.

Opening image: Style Du Monde

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Amanda Bardas is an award-winning leader with 15 years experience building modern digital media businesses. She is currently the head of Val Morgan Digital & Publisher. She joined the Val Morgan team to help launch its digital business and to shape the content team of the future. In six years they’ve grown to become Australia's largest youth network by bringing together household name brands including Fandom, LADbible Group, POPSUGAR, BuzzFeed, and Tasty, all under one roof.