Lingerie Stores Are Struggling to Keep These Trends in Stock

Lingerie can be quite the personal purchase, so it wouldn't be surprising if you often eschew It trends when shopping in favor of, say, something that simply makes you feel incredible. But that doesn't mean trends don't emerge anyway when it comes to more personal pieces of clothing. And to determine what styles are the most covetable at the moment, we asked four major lingerie destinations what they can barely keep in stock. Spoiler alert: It's far from your basic bras and panties.

As determined by insiders at Journelle, ASOS, Victoria's Secret, and ThirdLove, the lingerie trends resonating most with shoppers right now are lacy, colored, and daring for sure. While practical styles like T-shirt bras are popular (especially those that offer a wide range of sizes), they're nearly equal in demand to sultry bodysuits.

And considering each of the pieces below are such hot commodities, we've shopped them out for convenience and expediency—hey, they may not be in stock much longer. Scroll to take a look at what experts say are selling best right now.


"This summer we're seeing women wear statement bras—bras that are soft, gorgeous, and asking to be shown off. Our Lace Racerback is the bra you'll want to wear with absolutely everything this summer. It is designed with a unique adjustable band and is equal parts comfortable and beautiful. It's a bra that reminds us all that we don't need a special occasion to feel spectacular. Running to the grocery store? Headed on a weekend getaway? Whatever your summer plans, the delicate lace back details make this bra an everyday basic that you'll want to show off." — Ra'el Cohen, chief creative officer

"This summer, be bold. Try out a new hue like our Periwinkle. We were inspired by the blue hues we saw on the runways. Blue is the perfect color to complement your sun-soaked looks." — Cohen

Available in sizes XS to 1X.


"Now that summer is in full swing, we're seeing clients really gravitate toward bright colors and happy festive prints—styles like the Adina Reay Fran bra in the most amazing orchid colorway are doing extremely well, as is a cheeky papaya teddy from Only Hearts, and of course, our best-selling Jounelle Natalia bodysuit in red-hot cerise." — Sandra Rose, head of merchandising, planning and product development 

Available in sizes 28E to 36J.

Available in sizes XS to L.

"High waisted briefs are all the rage right now—they're the perfect undergarment for a high-rise jean short or even a breezy summer dress. The Hanky Panky retro thong is a big request right now, and we can't have them in enough colors!" — Rose

"Bridal season seems to be year-round these days, as we always get customers coming in to make purchases for their big day or to buy gifts for the bride-to-be in their lives. Beautiful, feminine silhouettes have been really dominating like our Journelle Isabelle in alabaster leavers lace or our Journelle silk Charlotte sets in ciel as the perfect shade of 'something blue.'" — Rose

Victoria's Secret

"The T-Shirt Wireless Bra has become a wardrobe staple. Bright, bold color choices with our Victoria's Secret logo straps are top sellers in this style. The T-Shirt Wireless Bra offers comfort and shape, and the logo straps add a fashion edge." — Monica Mitro, Victoria's Secret spokesperson

"The Lightweight by Victoria Sport is the number one rated sports bra on Its lightweight, soft, and breathable construction is what customers love, but it also provides support for a number of workouts from boxing to cycling. Plus, the addition of the logo straps brings a street style vibe to the gym." — Mitro

Available in sizes 32A to 43DD.

"Our satin sleep sets in a luxe, soft fabric are both comfortable and glamorous. On-trend prints and color choices make them a must-have sleep item." — Mitro


"Lace bodysuits are one of the top-performing styles across the ASOS Design lingerie range, and we're seeing our customers wearing them in myriad different ways—as lingerie but also layered as a key part of their outfit for festivals and parties! The ASOS Design Super Plunge Lace Bodysuit is a firm favorite along with the ASOS Design Blair bodysuit, which is available across our inclusive sizing options." — Vanessa Spence, ASOS design director

"Mesh lingerie is a huge trend globally, and ASOS is tapping into this in a big way—expect to see mesh in various styles and colors, along with accessorizing pieces, across our inclusive size ranges. We've already had a great response to mesh in our ASOS Design Trix Strappy Set as part of our Mix & Match assortment, as well as more basic mesh bras and thongs." — Spence

"In terms of color, our customer is loving the tonal options included in our ASOS Design basic microfibre sets. The demand for practicality and discretion is also reflected in the popularity of our nipple covers and stick-on bras." — Spence

Time for an underwear drawer overhaul.

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