Simply put, it's our job to find the best beauty products out there for you. From the newest serum to the hottest lipstick color to the dry shampoo that will change your life, we will find it, test it, and let you know what we think. We're not complaining. It's a pretty fun gig, and we'll volunteer to be beauty guinea pigs any day.
But one of the cool things to come out of this is finding out what products you're loving and buying. It helps us figure out what you want to learn more about and what you're into so we can bring even more personalized recs to you.
Because we share a lot of our favorites with you every single day, we recognize it might be hard to keep up. So we've decided to put together a handy weekly list of what we love and what you love—consider this a CliffsNotes, one-stop shop of what's really trending and worth adding to your cart at this very moment.
This week, we're looking at all the beauty and skincare products we buy on Amazon over and over. Take a look at what the Who What Wear universe (including editors, staffers, and readers) is obsessed with right now, and if you don't see a new favorite on this list, we'd love to know. Send us a DM.
Ask any dermatologist or beauty editor for a sunscreen recommendation, and the chances are pretty good that they'll say EltaMD. The mineral sunscreen has zinc oxide protection and is suitable for people with sensitive skin types, rosacea, and acne.
If you're looking for a daily cleanser, this drugstore option is one of our picks. Formulated for normal to dry skin, the cream cleanser is oil-free and gently removes makeup and dirt. It also contains ingredients like prebiotic thermal water, ceramides, niacinamide, and glycerin, which means it's ultra-hydrating and soothing.
A Vitamin C serum can really work some magic on your skin, brightening and addressing wrinkles. Since it's an antioxidant, it also offers some protection from free radicals. There are a lot of pricey serums out there, but this $20 one from Amazon works just as well. Did we mention it has a whopping 30,000-plus ratings and 4.5 out of 5 stars?
RoC is a trusted drugstore brand with some pretty potent anti-aging products. This night cream is a favorite of editor Erin Fitzpatrick's 68-year-old mom. She said, "It smooths on nicely, and an occasional light tingle lets me know the retinol is doing its thing. Retinol works overtime to restore wrinkled skin by uncovering new skin. It doesn't feel harsh, though, on my thinning skin, and it is less expensive and gentler than Retin-A from a dermatologist. I like to use it on my forehead.
Coenzyme Q10 is an antioxidant that promotes collagen and elastin production. In addition to CoQ10, Timeless's serum has Matrixyl 3000, which fights wrinkles, and hyaluronic acid, which hydrates and locks in moisture.
You don't have to pay a ton of money for a night cream that works, and this one from CeraVe proves it. It's formulated with ceramides and peptides to moisturize and rejuvenate the skin. It's also fragrance-free and nongreasy.
This waterproof liquid liner has over 18,000 ratings and 4.5 out of 5 stars on Amazon. I think it's safe to say it's a winner. It comes with a flexible tip that helps with precision for the perfect cat eye or winged look.
For a natural, barely there look, this lip stain provides just the right amount of color, but you can layer on more product if you want to go bolder. It's infused with shea, mango, and coconut butters to help your chapped, dry lips.
Beauty editor Erin Jahns's 73-year-old mom has had this concealer in her makeup bag for a long time. She said, "It has a semimatte, semisatin finish, but the consistency is quite creamy and sheer to medium in coverage. You can definitely build it up and layer it depending on how much coverage you need."
Taking biotin has benefits for your hair, skin, and nails. Though, it's always recommended to talk to your healthcare provider before starting a new vitamin regimen. This best seller is vegan, non-GMO verified, and gluten-free.
I've probably written about this small scalp massager so much I sound like a broken record, but it's just so popular with our readers and editors. Use it as a scalp massager and a shampoo brush––it will still be the most relaxing couple of minutes of your day.
A bunch of Who What Wear editors and staffers tried this cult-favorite hair tool, and they weren't disappointed. All of them were amazed that it reduced their styling time and gave them professional-looking blowouts.
Regular handwashing throughout the day is so necessary these days, but it also leaves hands so dry. Treat your hands to this nourishing hand mask with prebiotic oat and shea butter. Leave it on for 10 minutes, and you'll get super-soft skin.
The anti-aging formula contains glycolic alpha hydroxy acid to promote collagen production and reduce the appearance of fine lines and wrinkles. It also works as an exfoliator, sloughing off dead skin cells.