Our office is in the middle of the Sydney CBD, which means I'm always around hoards of people, and the latest It bag I've spotted on everyone is not what you'd expect. Without sounding overly dramatic, I literally can't step outside without seeing it, and I'm not just talking about the middle of the city—I spot this bag from Glebe to Cronulla, and everywhere in between. It's the Mecca Cosmetica millennial pink shopping bag, and I'm starting to think it's more than just a practical way shoppers are carrying their purchases. The way I see it, it's almost being used as an accessory, often appearing to be styled into or a look, or used as a 'second bag' (which is great for sustainability).
Do you remember when Glossier started selling its pink packaging pouches after noticing just how popular the bags were becoming on Instagram? My gut tells me the millennial pink Mecca Cosmetica shopping bag isn't too far off from reaching the same cult-status. The best part? All you need to do is shop at one of our favourite beauty stores, Mecca Cosmetica, to pick up your own latest It bag for free.
Keep scrolling to peep the bag, and then shop a millennial pink bag if you're after something a little longer-lasting.
