This Designer-Looking High-Street Collection Has My Full Attention Right Now

Sponsor Content Created With Massimo Dutti

We covet designer pieces as much as any fashion lover, but here at Who What Wear UK, we have a huge infatuation with the high street. Affordable styles that can work just as hard as our investment pieces, and hold their place in our wardrobe for years. Our editors all have a particular set of skills, one of which is sifting through thousands of items to find those high-street treasures that look and feel far more expensive than their price tags. Often we only find a handful of truly brilliant pieces worth highlighting, but there's one brand that delivers on every item, and that's Massimo Dutti. 


(Image credit: Courtesy Massimo Dutti)

Scrolling through Massimo Dutti's website, awash with sleek shots and expensive-looking hues, you'd be forgiven for mistaking it for a designer name. But in reality, the brand is bringing high design to the high street. There's a brilliance in Massimo Dutti's ability to combine timeless minimalism with a modern edge, adding a contemporary feel to each piece that will retain its relevance even as trends change. From basic essentials to striking pieces, each focuses on high-quality fabrics and cuts to ensure they remain universally chic for years to come. 

For autumn/winter 2023, Massimo Dutti offers up the Limited Edition collection, a line of elegant, versatile pieces that organically create elevated outfits. Autumnal fabrics take centre stage, with leathers and knits celebrated throughout. In line with the elegant, streamlined nature of the brand, the collection features muted neutrals of black, brown, beige and white. This adds to the timeless nature of each piece, and ensures an ease when styling them in various outfit combinations. This is a truly contemporary collection. 

Ready to explore Massimo Dutti's Limited Edition collection? Let's go! 


(Image credit: Courtesy Massimo Dutti)


Next Up: The Autumn/Winter 2023 Fashion Trends That Really Matter

Florrie Alexander
Acting Affiliates Editor

Florrie embarked on her fashion journey while studying French and History at university. Whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and the influence of Haute Couture, and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content.

During a freelance period, Florrie honed her skills in editorial work in various digital and print publications including Vogue Italy and Departures magazine, as well as styling e-commerce photoshoots and personal shopping. Florrie actively pursues an in-depth understanding of fashion and jewellery, and after styling a jewellery cover shoot at Conde Nast Traveller chose to complete the De Beers Diamond Foundation course. Florrie first joined Who What Wear UK as a freelancer before becoming the Commerce Writer, blending both editorial and commercial content. Now, as the Acting Affiliates Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them. In her downtime, Florrie can be found in her hometown of London, usually with a coffee in hand.