The Pretty Swimsuits Everyone Will Want This Summer

If you’re a fan of the soft romance imbued in every piece from LoveShackFancy, you will be delighted to know that the brand recently launched swimwear. The collection is designed with the same notes as its ready-to-wear pieces with ruffle-trimmed necklines, pastel floral prints, delicate bows, tie details, and puff sleeves that instantly evoke a feeling of old-world whimsy. In other words, they’re undeniably pretty and feel destined to end up in suitcases in the months ahead.

To find out more about the new swimsuits, I spoke with LoveShackFancy founder Rebecca Hessel Cohen, who told us what inspired her to create the collection, her must-buy pieces for summer, and the key fashion trends she is standing behind in 2019. Go on to read the interview and to shop the pretty swimsuits from LoveShackFancy.

LoveShackFancy swimwear collection


Courtesy of LoveShackFancy

What inspired you to create a swimsuit collection for LoveShackFancy?

I wear a bikini under everything, all year round, and always have one in my bag. It felt like a natural progression for LoveShackFancy.

What ideas influenced the collection, and where did you look for inspiration?

Florals are always so inspiring to us. We wanted to give our LoveShack girls our happy, ditsy prints and sophisticated watercolor florals to mix and match all summer long. I love a spirited print-mix moment. 

What are the key swimsuit trends for 2019 that you're tapping into?

We never follow trends. We are ruffles, florals, and bows forever. We are currently obsessing over our pink tie-dye Gaga Suit.

What is your must-buy swimsuit from the line?

I live in our basic Riviera Bikini Top (a classic triangle bikini with a sweet ruffle trim) and Harbor Bikini Bottom. Our mixed-print colorways for summer are quintessential LoveShackFancy: cooky, charming, and spirited.  

Why florals? Do you anticipate that will be a big swimsuit trend this season?

Florals are an always for us. We are happy it's aligning with other exciting things in the market.

What are your tips for styling swimsuits this summer?

To style them with our LoveShackFancy x Superga sneakers and sandals and layered under everything. Our bikinis are meant to be worn from the beach to out dancing at night. 

Shop the collection: