Ask Any Editor, and They'll Agree: This Is the Chicest Watch You Can Own

There are certain classic items that are a non-negotiable, absolutely integral part of a well-curated wardrobe. Our team's quest to perfect the kind of capsule closet that appears forever elegant yet always on-trend is one that will never end. Seasons come and go, new pieces dip in and out, but certain products really do last a lifetime and play the biggest part in making us feel pulled together on a daily basis. One such essential? A beautiful watch.

Often, fashion editors' best-kept secrets are the labels they back when it comes to making these treasured investment purchases. As luxury purveyors of the most tempting timekeepers, Longines is up there as one of our go-tos. Kate Winslet and Bridgerton star Regé-Jean Page are the company's ambassadors, but Longines has no shortage of high-profile fans, incredibly picky editors included.

In fact, the highly regarded Swiss brand has been crafting the most reliable and refined timepieces since 1832, but it's always pushing new and innovative ideas, artfully combining classic styles with technical excellence. The ultimate example? Longines's most recent offering, the Master Collection.


As practical as it is luxurious, the charming Master Collection contains seven different designs, with a variety of dials and strap options in order for you to find the one that goes with everything you already own. Not just here to help busy women stay on time (thanks to the smart mechanism powered by a new movement developed exclusively for the brand: the L899 calibre), these watches' moon-phase technology also allows keen astrologers to follow the lunar cycle.

Our editors all agree these are the chicest watches you could own, and we certainly wouldn't turn any of the styles with diamond indexes down. But there's still one dilemma that divides us: leather or stainless-steel strap? Luckily, Longines has both, and you can shop all variations of the Masters Collection below.


Freelance Fashion Editor

Harriet Davey is a freelance fashion editor who has been part of Who What Wear's extended team since 2017. She previously worked in print at Look magazine and has since worked across print, digital and social for many other titles, including British Vogue, Stylist, Grazia, Refinery29 and Marie Claire. Also a stylist, Harriet has had the pleasure of producing cover shoots and editorials along with commercial shoots for brands including Boux Avenue, Watches of Switzerland, Benefit Cosmetics and Revolution. To add to this, Harriet also works in live TV styling for ITV’s This Morning. Back to Who What Wear. With hundreds of published stories on site, Harriet knows what the WWW reader wants. Keeping up to date with the latest It buys and runway trends, she can guarantee to keep you one step ahead of the most stylish people. When not writing or styling, Harriet loves to go shopping (yes, more fashion). If she’s not in a local Hackney bar or restaurant, you can find her forever searching for her next holiday destination.