The Amazon Prime Big Deal Days start today—running for two days through October 8. As a shopping editor who searches for the best things to buy online every day, I'm shopping it live right now before prices go back up on October 9.
I'm starting with Miaou, Leset, Levi's, Gap, and Shopbop to see what they've got marked down, but it's also a good time to restock essentials, such as Hanes Boys' Tank Tops, socks, and underwear—the things you reach for on a daily basis.
On the beauty side, I'm reordering products I already know and love: Salt & Stone's Antioxidant-Rich Body Wash, Clinique's Almost Lipstick Tinted Lip Balm in Black Honey, and Biba de Sousa's Zinc Mask. I'm considering trying a few items I've been curious about, such as Ouai's Fine Shampoo and Conditioner Set, Kérastase's Genesis Serum, and Medicube's Zero Pore Pads.
I'll be updating this page as I shop in real time, looking through hundreds of products to find the best fashion and beauty deals. From wardrobe staples to the beauty purchases our editors stock up on, these are the markdowns standing out to me as I go.
Best Fashion and Beauty Deals at Amazon Prime Big Deal Days 2025
- Best Basic Deal: Hanes Boys' Ecosmart Cotton Tank Undershirt 10-Pack (was $23, now $17)
- Best Shoe Deal: Camper Casi Myra Leather Ballerina Flats (was $155, now $124)
- Best Dress Deal: Le Bop Alix Mixed Fabric Tank Dress (was $158, now $80)
- Best Skincare Deal: EltaMD UV Daily SPF 40 Face Sunscreen (was $40, now $32)
- Best Lip Product Deal: Clinique Almost Lipstick Tinted Lip Balm (was $25, now $18)
- Best Haircare Deal: Ouai Fine Shampoo and Conditioner Set (was $64, now $51)
Amazon Prime Big Deal Days at a Glance
- The Best Basics at Amazon Prime Big Deal Days
- The Best Shoes at Amazon Prime Big Deal Days
- The Best Dresses at Amazon Prime Big Deal Days
- The Best Skincare at Amazon Prime Big Deal Days
- The Best Lip Products at Amazon Prime Big Deal Days
- The Best Haircare at Amazon Prime Big Deal Days
What Are Amazon Prime Big Deal Days?
The Amazon Prime Big Deal Days are a two-day event exclusive to Prime members with deals across every category.
How Long Do the Amazon Prime Big Deal Days Last?
The Amazon Prime Big Deal Days run from October 7 through October 8. That means you have two days to shop your favorite fashion discounts before they end.
What is the difference between Amazon Prime Day and Amazon Prime Big Deal Days?
While Prime Day happens in the summer, the Prime Big Deal Days are in the fall.
Best Basics at Amazon Prime Big Deal Days 2025
Best Dresses at Amazon Prime Big Deal Days 2025
Best Shoes at Amazon Prime Big Deal Days 2025
Best Skincare at Amazon Prime Big Deal Days 2025
Best Lip Products at Amazon Prime Big Deal Days 2025
Best Haircare at Amazon Prime Big Deal Days 2025
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At Who What Wear, fashion is our speciality. Our editors have years of industry experience, from reporting on seasonal fashion trends seen at international fashion weeks to working with some of the most recognizable names in fashion. Every item we recommend is carefully selected based on current trends, quality, and real-world wearability.
We regularly try pieces ourselves, including everything from best-selling jeans to designer shoes; speak to external experts and fashion insiders; and stay closely connected to what our readers are searching for. Our advice is grounded in expertise and has to pass our exceptional taste levels, so you can feel confident in every recommendation.
Dyson Airwrap (Was $550, Now $413)
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Nia Karina Dress (Was $118, Now $88)
I have the Nia Santal Dress, and I’ve gotten compliments every single time I’ve worn it. I’ve been meaning to try more dresses from the brand, and this chic one is 25% off.
Pure Daily Care NuDerma Handheld Skin Therapy Wand (Was $80, Now $68)
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Levi's 501 '90s Ankle (Was $98, Now $37)
So many of our editors own these Levi’s 501 ‘90s Ankle Jeans, which are 63% off right now. Known for being some of the best jeans, I don’t think I’d ever regret picking up a pair of Levi’s for under $40. Inspired by vintage ‘90s denim, they have a classic mid-rise, straight legs, and an ankle-length cut—so flattering.
BondiBoost Infrared Thermal Brush (Was $127, Now $87)
I own this exact Infrared Thermal Brush from BondiBoost, and it’s definitely worth it. I’d seen it all over my TikTok for ages before finally deciding to give it a try. I love using it to flip the ends of my hair, which literally only takes a few minutes. It’s one of the best hair tool deals of the sale.
Hanes Boys’ Tank Cotton Undershirt 10-Pack (Was $23, Now $17)
I’m wearing one of these Hanes tank tops right now as I write this. I like having them to wear around the house, run errands, or go to the gym. In the summer—when it’s too hot to think—they become my go-to. They’re one of my must-haves for beach vacations as well—when I want an option I don’t have to be too precious about sweating in or wearing at the beach.
Rōz Foundation Conditioner (Was $42, Now $33)
If I had to name my favorite beauty brand discovery of the year, I’d say Rōz. To be totally honest, I waited a long time to try its products because I was hesitant about the price. I’ve since tried the Santa Lucia Styling Oil and the Milk Hydrating Leave-In Conditioner Hair Serum, both of which I now use every day. I have fine hair, so it’s always been a struggle for me to find the right products. I’m literally obsessed with these two because neither of them weighs down my hair. My best friend, who has extremely thick hair, also loves the brand, so I just texted her that the Foundation Conditioner is on sale.
GAP '90s Low Rise Loose Jeans (Was $80, Now $50)
Over the summer, Hailey Bieber wore these low-rise 90s-inspired Gap jeans, which ended up going viral. Currently on sale for $50, they are the first thing in my cart today.