24 Times Kylie Jenner Pulled Expert-Level Beauty Moves in 2019

Photo:

@KylieJenner

King Kylie does it again! Whether or not you agree with the Forbes headline earlier this year, which touted the 22-year-old Jenner as the youngest-ever self-made billionaire, the mini makeup mogul is definitely cashing in big in 2019. In fact, today The Wall Street Journal reported that Coty Inc., the 115-year-old American multinational beauty company, officially purchased 51% of Kylie Cosmetics for a cool $600 million. This puts the total valuation of Kylie Cosmetics at $1.2 billion, which is an incredible feat for any four-year-old brand. So whether you love Kylie Jenner or love to loathe her, it’s hard not to admire her business acumen when it comes to the beauty department.

Originally launched in 2015 as Kylie Lip Kits, the company was renamed Kylie Cosmetics in 2016 and has included limited-edition collaborations with her half-sisters Kim, Khloé, and Kourtney, as well as her mom, Kris Jenner. Kylie Cosmetics began releasing thematic collections in February 2018, with the Weather Collection, inspired by the birth of her daughter, Stormi, and the Birthday Collection in August 2019, which included lip kits, an eye shadow pallet, face primer, matte lipstick, eyeliner, highlighter, and more. Kylie Skin, which launched in May of this year and includes face wash, scrub, toner, serum, moisturizer, and eye cream products, is also included in the deal with Coty Inc.

From the top of her head to the tips of her coffin-shaped acrylics, as fellow beauty lovers, we’ve got to admire her unparalleled prowess. Below, take a look at 24 of Jenner’s best beauty Instagrams from this year as we look forward to keeping up with Kylie Cosmetics in 2020.

Eyes

Photo:

@KylieJenner

Just an on-point winged eye for a casual drive.

Photo:

@KylieJenner

Watermelon sugar, anyone? 

Photo:

@KylieJenner

Blink and you'll miss it. 

Photo:

@KylieJenner

Sometimes all you need is a great pair of lashes. 

Photo:

@KylieJenner

The eyes are the window to the soul. Right, Kylie?

Lips

Photo:

@KylieJenner

A look this hot deserves an equally fiery red lip. 

Photo:

@KylieJenner

Proof that this '90s-era shade looks good on everyone. 

Photo:

@KylieJenner

The mouth that launched a million lip kits.

Photo:

@KylieJenner

Old Hollywood glamour never goes out of style.  

Photo:

@KylieJenner

When you have your own cosmetics company, it's easy to find the perfect shade to match your ruby-red dress. 

Hair

Photo:

Getty

Only Kylie Jenner could pull off a head-to-toe lavender look at the 2019 Met Gala. 

Photo:

@KylieJenner

The Little Mermaid has never looked this radiant. 

Photo:

@KylieJenner

Sporting a down-to-there braid like a total ace. 

Photo:

@KylieJenner

We have a feeling that Stormi loves playing with her mom's hair. 

Photo:

@KylieJenner

Jenner captioned this photo "mood all 2019," and we think she nailed it. 

Skin

Photo:

@KylieJenner

Putting her skin in the spotlight as a pixie this past Halloween. 

Photo:

@KylieJenner

You'd think a Playboy Bunny costume would involve a lot of makeup, but not for this model playmate. 

Photo:

@KylieJenner

Wear a hat (and SPF)—your skin will thank you later. 

Photo:

@KylieJenner

Clear skin for the win!

Nails

Photo:

@KylieJenner

Who else do you know that would match their nails to their car? 

Photo:

@KylieJenner

We love this heart-shaped surprise. 

Photo:

@KylieJenner

She's dripping! 

Photo:

@KylieJenner

Butterflies are one of Jenner's favorite motifs. 

Photo:

@KylieJenner

Nailing the tie-dye trend from head to toe.