24 Times Kylie Jenner Pulled Expert-Level Beauty Moves in 2019


(Image credit: @KylieJenner)

King Kylie does it again! Whether or not you agree with the Forbes headline earlier this year, which touted the 22-year-old Jenner as the youngest-ever self-made billionaire, the mini makeup mogul is definitely cashing in big in 2019. In fact, today The Wall Street Journal reported that Coty Inc., the 115-year-old American multinational beauty company, officially purchased 51% of Kylie Cosmetics for a cool $600 million. This puts the total valuation of Kylie Cosmetics at $1.2 billion, which is an incredible feat for any four-year-old brand. So whether you love Kylie Jenner or love to loathe her, it’s hard not to admire her business acumen when it comes to the beauty department.

Originally launched in 2015 as Kylie Lip Kits, the company was renamed Kylie Cosmetics in 2016 and has included limited-edition collaborations with her half-sisters Kim, Khloé, and Kourtney, as well as her mom, Kris Jenner. Kylie Cosmetics began releasing thematic collections in February 2018, with the Weather Collection, inspired by the birth of her daughter, Stormi, and the Birthday Collection in August 2019, which included lip kits, an eye shadow pallet, face primer, matte lipstick, eyeliner, highlighter, and more. Kylie Skin, which launched in May of this year and includes face wash, scrub, toner, serum, moisturizer, and eye cream products, is also included in the deal with Coty Inc.

From the top of her head to the tips of her coffin-shaped acrylics, as fellow beauty lovers, we’ve got to admire her unparalleled prowess. Below, take a look at 24 of Jenner’s best beauty Instagrams from this year as we look forward to keeping up with Kylie Cosmetics in 2020.



(Image credit: @KylieJenner)

Just an on-point winged eye for a casual drive.


(Image credit: @KylieJenner)

Watermelon sugar, anyone? 


(Image credit: @KylieJenner)

Blink and you'll miss it. 


(Image credit: @KylieJenner)

Sometimes all you need is a great pair of lashes. 


(Image credit: @KylieJenner)

The eyes are the window to the soul. Right, Kylie?



(Image credit: @KylieJenner)

A look this hot deserves an equally fiery red lip. 


(Image credit: @KylieJenner)

Proof that this '90s-era shade looks good on everyone. 


(Image credit: @KylieJenner)

The mouth that launched a million lip kits.


(Image credit: @KylieJenner)

Old Hollywood glamour never goes out of style.


(Image credit: @KylieJenner)

When you have your own cosmetics company, it's easy to find the perfect shade to match your ruby-red dress. 



(Image credit: Getty)

Only Kylie Jenner could pull off a head-to-toe lavender look at the 2019 Met Gala. 


(Image credit: @KylieJenner)

The Little Mermaid has never looked this radiant. 


(Image credit: @KylieJenner)

Sporting a down-to-there braid like a total ace. 


(Image credit: @KylieJenner)

We have a feeling that Stormi loves playing with her mom's hair. 


(Image credit: @KylieJenner)

Jenner captioned this photo "mood all 2019," and we think she nailed it. 



(Image credit: @KylieJenner)

Putting her skin in the spotlight as a pixie this past Halloween. 


(Image credit: @KylieJenner)

You'd think a Playboy Bunny costume would involve a lot of makeup, but not for this model playmate. 


(Image credit: @KylieJenner)

Wear a hat (and SPF)—your skin will thank you later. 


(Image credit: @KylieJenner)

Clear skin for the win!



(Image credit: @KylieJenner)

Who else do you know that would match their nails to their car? 


(Image credit: @KylieJenner)

We love this heart-shaped surprise. 


(Image credit: @KylieJenner)

She's dripping! 


(Image credit: @KylieJenner)

Butterflies are one of Jenner's favorite motifs. 


(Image credit: @KylieJenner)

Nailing the tie-dye trend from head to toe.

Up next: Kylie Jenner's Best Style Moments of All Time

Drew Elovitz
Director of Content Strategy

Drew Elovitz is originally from Pittsburgh, Pennsylvania, but has spent the last decade living and working in New York City. She earned a master's degree in media and popular culture from New York University, then began her career on the internet as the Twitter voice of Barbie. She worked previously at Who What Wear as the director of content strategy and also spent several years leading the social media teams at Teen Vogue and Entertainment Weekly. You'll find her byline on the site around topics such as celebrity fashion, must-have basics, beauty favorites (particularly nail polish), and wellness tips and tricks. Her personal style tends to favor the classics: She loves crisp white button-downs, sneakers, and skinny jeans—and no look is complete without a great pair of oversize sunglasses and a trusty leather jacket. After she finishes reading the entire internet every day, she can be found dining out at her favorite restaurants, trying new beauty treatments, or indulging her historical-fiction habit.