Why do we rarely talk about Korean fashion? When fashion week conversations come up, it seems like all we acknowledge is New York, London, Paris, and Milan, but there is one other city that takes fashion week by storm, and it's time we start discussing it. Seoul fashion week brings out designers who consistently wow with their unconventional designs, graphic prints, and cartoon color schemes, which in turn made us curious about the Korean brands we have been missing out on.
Thanks to the likings of K-pop stars and celebrities of our own like Kylie Jenner and Rihanna, Korean fashion brands have taken off not only in their country of origin but also here in the United States, with retailers like Net-a-Porter and Shopbop selling pieces from brands that will make you do a double take. If you claim to be in the know when it comes to this industry, the take the time to learn about the following Korean fashion brands.
Keep reading to find out which Korean fashion brands are worth knowing about and shop our favorite pieces from each!
Take one look at the Instagram page or online store for K-fashion brand, Charm's, and you'll see one thing: out-of-this-world streetwear. If you're in the market for a sick statement sweatshirt or a grungy yet totally cute T-shirt, Charm's is the place to go.
Color-blocking has never looked so good.
Since this brand is sold on sites like Net-a-Porter and Shopbop, it might be the most familiar of the bunch. Started by a husband and wife (how cool?!), this label is known for their interesting take on denim: shaping it into wrap skirts, patched jackets, and cool crop tops.
Denim jackets are a great way to channel iconic '90s fashion.
If your childhood, a preppy schoolgirl, and a funky artist were to all collide, you would get Beyond Closet. Its selection of sweaters, sweatshirts, and tees all have the perfect amount of character, instantly putting you in a better mood when you wear them.
A preppy V-neck sweater with just the right amount of girly.
The true name of Cres. E Dim. sums up its overall balanced aesthetic—"Cres" means "getting gradually louder" and "Dim" essentially means "getting gradually softer." Expect to see a contrast of bold and soft pieces on this site, in addition to unconventional takes on classic pieces like stoles with statement patches and deconstructed skirts.
Not just your average gray sweater.
Goen Jong of Goen.J was born in South Korea and spent many years in France, which in my option, is made obvious through her collections. Her pieces are perfectly clever and polished, and they offer a refinement that is difficult to achieve in clothes that are simultaneously fun.
Elevate your work look by baring your legs and wearing a pair of loafers.
If you aren't afraid of using your clothing to make a loud statement, Hyein Seo is the brand for you. Between the rage-patched bomber jackets, sinner tees, and goddess faux-fur jackets, trust us when we say you'll have a lot to work with.
Never wear a plain hoodie again.
The word "chouette" in Lucky Chouette means owl, and is the designated symbol for the brand. Besides the cheeky graphic, the brand is known for pieces with vibrant prints and atypical shapes.
Now this is how you style an off-the-shoulder this season.
The frill on the pants makes wearing them a little more fun.
Eyewear has never looked so intriguing thanks to Gentle Monster. With every shape and color under the sun, eyewear addicts will be in heaven while shopping this brand's enticing selection.
Gold rims always make for a classy touch.
All that is on trend and extremely detailed can be found at Rocket X Lunch. From gorgeous embroidered bomber jackets to zipper detailed denim, you'll fall in love with this quirky brand at first sight.
If you haven't hopped on the satin bomber jacket bandwagon, now's your chance.
What do you think of these Korean fashion brands? Let us know your thoughts in the comments below!