A Love Is Blind
Product trends are dictated by more than just the fashion world's opinion—they are dictated by which products are actually being sold and how quickly. So to preface our list, no, this is not just another trend report or trend prediction story. Rather, it's an investigation led by the data collected by the talented analysts at Edited. Edited is "a retail technology company, [that] helps lead brands and retailers have the right product at the right price, at the right time. With more than 80 billion data points, and millions more added daily, Edited is the world leader of real-time data for apparel retailers worldwide." Talk about an introduction…
Senior analyst Katie Smith from the Edited team gave us the lowdown on the items that are seeing a complete decrease in sales across the board. In other words, the products barely anyone is buying anymore. Since these sorts of retail trends change like the wind, it can be difficult to keep up, but per usual, we are here to bring you the most cutting-edge information that will only help keep you afloat in the crazy world of fashion we know you love.
Ahead, find out which five products fashion girls aren't buying anymore, in addition to the ones they are.
DITCH: Skater Dresses
"One of the trends on the decline is the skater dress. New arrivals for this style this season have declined by 12.4% compared to spring 2016. Instead, off-the-shoulder dresses are hugely popular, seeing more than four times the amount of new arrivals over the past three months compared to skater dresses, highlighting that retailers are backing this trend for the spring season. Skater dresses are also currently seeing higher discounting than off-the-shoulder styles, with 21.9% of styles reduced compared to just 10.1% of all off-the-shoulders styles."
"Over 60% of tops with fringe detail are currently advertised as discounted by 51.7% off on average, and we saw a decline in new arrivals too —73% fewer fringed items have arrived for this spring compared to spring 2016. Instead, tops with frills have seen more than 10 times the amount of new arrivals over the past three months compared to the past year. Only 2% of ruffle-adorned items are currently discounted, and the trend moves pretty fast too—on average it takes 23 days to sell through."
"Almost 71% of halter-neck dresses are currently advertised as discounted by an average 53.1% off. Instead, people are buying dresses with choker necklines, which are seeing less discounting: 61.4% are currently advertised as discounted by 43.1% off. Choker necklines have seen more than 173% increase in new arrivals over the past three months compared to halter-neck styles."
DITCH: Ruffle Sweatshirts
"Twenty-nine percent of sweatshirts with ruffle detailing are currently discounted by nearly 47% and take on average 100 days to sell though. This is because consumers want ruffles on lighter weight pieces versus thick sweatshirts. People are swapping the style for hoodies of all kinds—colorful with bell sleeves, lace detailing, or cropped. These styles currently see lower levels of discounting—25.8% products are advertised at discounted at 39% off on average. Compared to ruffled sweatshirts, hoodies take 84 days to sell through, and their average mass market price is $28.
DITCH: Pinafore Dresses
"This spring saw 44% less pinafore dresses compared to the last year, and nearly half of the new arrivals are already discounted by 37% off on average. The product people are buying instead is ruffle dresses as they are currently popular across all market segments. We have noticed 329% increase in full price arrivals for frilly dresses compared to last year with an average mass market price of $58."