5 Items Fashion Girls Have Basically Stopped Buying  


(Image credit: A Love Is Blind)

Product trends are dictated by more than just the fashion world's opinion—they are dictated by which products are actually being sold and how quickly. So to preface our list, no, this is not just another trend report or trend prediction story. Rather, it's an investigation led by the data collected by the talented analysts at Edited. Edited is "a retail technology company, [that] helps lead brands and retailers have the right product at the right price, at the right time. With more than 80 billion data points, and millions more added daily, Edited is the world leader of real-time data for apparel retailers worldwide." Talk about an introduction…

Senior analyst Katie Smith from the Edited team gave us the lowdown on the items that are seeing a complete decrease in sales across the board. In other words, the products barely anyone is buying anymore. Since these sorts of retail trends change like the wind, it can be difficult to keep up, but per usual, we are here to bring you the most cutting-edge information that will only help keep you afloat in the crazy world of fashion we know you love. 

Ahead, find out which five products fashion girls aren't buying anymore, in addition to the ones they are. 

DITCH: Skater Dresses KEEP: Off-the-Shoulder Dresses

"One of the trends on the decline is the skater dress. New arrivals for this style this season have declined by 12.4% compared to spring 2016. Instead, off-the-shoulder dresses are hugely popular, seeing more than four times the amount of new arrivals over the past three months compared to skater dresses, highlighting that retailers are backing this trend for the spring season. Skater dresses are also currently seeing higher discounting than off-the-shoulder styles, with 21.9% of styles reduced compared to just 10.1% of all off-the-shoulders styles.

Shop off-the-shoulder dresses:

DITCH: FringeKEEP: Ruffles

"Over 60% of tops with fringe detail are currently advertised as discounted by 51.7% off on average, and we saw a decline in new arrivals too —73% fewer fringed items have arrived for this spring compared to spring 2016. Instead, tops with frills have seen more than 10 times the amount of new arrivals over the past three months compared to the past year. Only 2% of ruffle-adorned items are currently discounted, and the trend moves pretty fast too—on average it takes 23 days to sell through."

Shop ruffles:

DITCH: HaltersKEEP: Choker Necklines

"Almost 71% of halter-neck dresses are currently advertised as discounted by an average 53.1% off. Instead, people are buying dresses with choker necklines, which are seeing less discounting: 61.4% are currently advertised as discounted by 43.1% off. Choker necklines have seen more than 173% increase in new arrivals over the past three months compared to halter-neck styles." 

Shop choker necklines:

Related: Fashion Girls Are Loving the Swimwear Trend You Hate

DITCH: Ruffle SweatshirtsKEEP: Hoodies

"Twenty-nine percent of sweatshirts with ruffle detailing are currently discounted by nearly 47% and take on average 100 days to sell though. This is because consumers want ruffles on lighter weight pieces versus thick sweatshirts. People are swapping the style for hoodies of all kinds—colorful with bell sleeves, lace detailing, or cropped. These styles currently see lower levels of discounting—25.8% products are advertised at discounted at 39% off on average. Compared to ruffled sweatshirts, hoodies take 84 days to sell through, and their average mass market price is $28.

Shop hoodies:

DITCH: Pinafore DressesKEEP: Frilly Dresses

"This spring saw 44% less pinafore dresses compared to the last year, and nearly half of the new arrivals are already discounted by 37% off on average. The product people are buying instead is ruffle dresses as they are currently popular across all market segments. We have noticed 329% increase in full price arrivals for frilly dresses compared to last year with an average mass market price of $58." 

Shop frilly dresses:

Editorial Director

Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.

She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.