Whether you're in the market to buy, browse, or are doing it for your job (like I am!), identifying It bags can be a tricky, tricky thing. With so many options out there, you don't want to ignore a potential up-and-comer nor overhype something that's actually on its way out. Plus, there's the matter of making sure you've seen all there is to see! In short, it's a lot of pressure, but hopefully, I've committed neither of the aforementioned faux pas and provided you with only solid recs today.

To do so, I decided to break down the 10 It bags of 2022 into two categories. First, you'll find the new-to-the-scene options, which, as the header implies, are newer bags that are currently on the rise to fame. Next will be the oldies but goodies. While we love a new launch as much as the next person, it wouldn't be a complete roundup if we ignored all of the older styles that may not be as fresh on the scene but are just as relevant as their newer counterparts. Now that that's out of the way, just keep scrolling to see, read about, and shop the 10 bags we think are going to define fashion this year.


1. Prada Cleo Mini


(Image credit: @emilisindlev)

This mini iteration of Prada's Cleo bag has been gracing my feed daily since the holidays, and I only see it picking up even more steam as we head deeper into the New Year.


2. Louis Vuitton Loop


(Image credit: @threadsstyling)

Louis Vuitton's Loop, now issued in a monogrammed denim, is the house's latest bag to steal the spotlight. It's definitely a purchase you'll never regret (of course, if you can get your hands on one).


3. Loewe Amazona


(Image credit: @oumaymaboumeshouli)

As soon as I saw Lisa Aiken endorse it, I knew Loewe's reissued Amazona bag (which was originally introduced in the '70s) would be a hit for seasons to come. As expected, its popularity is steadily still rising since launching late last year, with new iterations coming for S/S 22.


4. Balenciaga Le Cagole


(Image credit: @sofiamcoelho)

A 2000s-inspired hobo style, the Balenciaga Le Cagole is the perfect nod to the aughts, both reminiscent of the brand's iconic motorcycle bag but also unique in its own right.


5. Dior Vibe


(Image credit: @aysha.sow)

If you've spent even 10 seconds on Instagram in the last few weeks, then there's a good chance you saw one of your favorite influencers sporting Dior's new Dior Vibe bag. And if the brand's track record with new releases means anything, then we can assume it's destined for stardom.



6. Celine Triomphe


(Image credit: @anoukyve)

It's not surprising that a brand like Celine would have an It bag on the scene without even having to come up with something new. Its iconic Triomphe has been everywhere (and on everyone) lately simply thanks to its chic, practical, and timeless design.


7. Hermès Kelly


(Image credit: @pernilleteisbaek)

As we pointed out just last month, despite the plethora of newer bag options, the fashion set continues to gravitate toward Hermès's Kelly. Whether vintage, new, large, micro, bold, or neutral, the polished top-handle has been revived to a new level as of late, with more style setters sporting them than we can keep track of.

8. Bottega Veneta Jodie


(Image credit: @nnennaechem)

Since debuting in 2019, the Jodie's astronomical rise and steady dominance is something only a few It bags can compare to. This year, we expect to continue seeing it just as much (if not more) than last year both in older, original colorways as well as new materials and textures such as shearling and suede.

9. Gucci Jackie 1961


(Image credit: @babba)

As a proud owner of a Gucci Jackie 1961 bag, I'm both pleased and unsurprised to see it continuing to trend into 2022. While I love my classic black version, the latest prints, colors, and materials are hard to resist.

10. Saint Laurent Le 5 à 7


(Image credit: @fakerstrom)

This little shoulder bag that launched early last year isn't just an It piece—it's destined to become a classic. So if you're interested in buying forever bags, this is the one for you.

Next, the 32 best things we bought on Amazon in 2021.


Since starting as an intern back in 2013, Nicole Akhtarzad Eshaghpour has held several roles here at Who What Wear, and she is currently Editor-at-Large. It was a less expected route, seeing as she was graduating from business school at USC when this all began, but it has turned out to be the best one for her. Fast-forward to 2020, and she's moved to NYC from her hometown of Beverly Hills and spends her workdays a little differently from when she was an intern starting out. Currently, she focuses on a weekly mélange of shopping content. As far as her personal style goes, she's largely drawn to classic pieces and neutral basics but will always make an exception for something colorful, printed, or bejeweled as long as it's deemed worthy enough. After all, the only thing she loves more than a good party is dressing up for one. On weekdays, she can usually be found at home eating something delicious for dinner and trying to force her husband to watch 90 Day Fiancé.