This Instagram Hack Is Better Than a Face-Lift

Instagram in 2017 has brought us such vital moments as the "Bambi" pose, niche trends like the "Instagram hat," as well as breakout app introductions like KiraKira+. What's next for the social media platform? Well, we think we might have the answer, and it's pretty old school and—as is the nature of this sharing tool—flattering. Welcome back into the fashion fold, ye olde humble towel wrap. As in the thing you do at home once you've washed your hair and need to dry it. As in that moment at 6 a.m. you never thought you'd capture for public exposure.

And yet, look closely at yourself again during usually bleary instance and you'll see that there's something quite magical about it: Not only can a well-wrapped hair towel frame one's face very nicely (and even make things like a little more taut, should you be tired out from all those Christmas parties), but it also harks back to starlets of the past. Think of that iconic be-towelled shot of Sadé in gold hoops reclining on a bed, or Sophia Loren and Elizabeth Taylor with a full face of makeup, their beautiful visages highlighted by the halo of a pink towel.

Over the past few months, Mario Testino's Towel Series has captured everyone from Alexa Chung to Pharrell Williams (with almost each and every one of the celebs choosing to wrap a towel around their head) and could be credited with reigniting a desire to take photos with this as the focus. Many fans of #towelseries have taken their own shots in homage—the hashtag currently has over 18K posts.

See what we mean by scrolling.


Bella Hadid
(Image credit: @bellahadid)

How else will you get to see Bella's cheekbones so nicely?


Camille Charrière
(Image credit: @camillecharriere)

When in Paris. Or London. Or Rome. Or New York. 


Reem Kanj
(Image credit: @reemkanj)

You don't have to opt for a plain white towel. Mix it up on holiday.


Caroline Vreeland
(Image credit: @carolinevreeland)

Get the light just right and you have yourself a retro-looking portrait.


Claire Beerman
(Image credit: @cestclairette)

Jewels are a towel's best friend.


Courtney Trop
(Image credit: @courtneytrop)

And now for the new way to style your dressing gown…

Next up, time to cover up and shop the best winter coats.

Opening Image: Reem Kanj of Five Five Fabulous

Hannah Almassi
Editor in Chief

Hannah Almassi is the Editor in Chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits. Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.