5 Reasons We Have the Best Instagram Followers

Who What Wear has come such a long way since its founding by Katherine Power and Hillary Kerr in 2006. What began as a platform for making celebrity style more achievable has become much more than anyone could have ever dreamed.

That’s why we’re so excited to announce we’ve passed another major milestone—we just hit two million followers on Instagram! Whether they’ve just discovered us from being tagged in a post or they’ve been tagging along from the beginning, our followers are some of the most loyal, engaging fans, and we honestly appreciate every comment and emoji that comes our way. That’s why we want to take the time to honor everything they do for us day in and day out. From the bottom of our hearts, thank you!

Scroll on to learn the top five reasons our Instagram followers are simply the best.

They keep up with all the latest trends.

They bring a unique variety of style aesthetics to the table.

Everyone had such different ideas about styling this skirt, whether it was with a graphic tee or bodysuit, and all of them sounded equally chic.

They're well versed in the art of the emoji.

They surround themselves with great people.


TGIF! Tag the friends you're celebrating the weekend with ???? // Photo by @styledumonde

A photo posted by Who What Wear (@whowhatwear) on

AKA other fashion lovers! Friends are always tagging one another in looks they would love.

They're super supportive.


2 MILLION ✌????️???? We love our followers! // Photo @styledumonde

A photo posted by Who What Wear (@whowhatwear) on

Seriously, thank you all.

Want to join the club? Be sure to give us a follow!

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