The 2022 Trend That Had the Most Impact, According to Experts

With the end of the year coming to a close, all eyes are on fashion analysts to determine what's in store in 2023. While there are a few standout trends we're already covering at Who What Wear, the best way to embrace the future is to look at the past. Case in point? Lyst's 2022 end-of-year fashion report is here.

Every year, the retailer pulls together a team of experts to analyze some of fashion's most buzzy moments, using search traffic and purchasing data. This year, Lyst reported things like the hottest brand, logo, trend, and item of the year. To the surprise of no one, there was one trend that stood the test of time: Barbiecore. 

Thanks to Valentino's signature PP Pink donned by celebrities like Anne Hathaway and Florence Pugh, fashion people became obsessed with the bright hue this year. During Paris Fashion Week, the Italian house debuted an all-pink collection for its fall/winter 2022 presentation, leading in a surge of searches. Of course, there's also Greta Gerwig's Barbie starring Margot Robie and Ryan Gosling, which no doubt made an impact in the trend's doll-inspired name.


Celebrities in Barbiecore
(Image credit: Getty Images. Pictured: Anne Hathaway at the Valentino Haute Couture Fall/Winter 2023 show.)


(Image credit: Getty Images. Pictured: Jenna Ortega on the 2022 Met Gala red carpet.)


(Image credit: Getty Images. Pictured: Valentino Fall/Winter 2022.)

Despite a chilly winter, the Pepto Bismol pink takeover is still going strong: On TikTok, #barbiecore has amassed more than 176.1 million views. Klarna previously reported that consumers are all in. Data shows that searches for things like pink mini dresses and swimsuits spiked over the summer. 

Now that New Year's Eve is approaching, yes, Barbie, we do want to go party. Below, shop 2022's biggest trend that won't go quietly. Step into the dreamhouse and embrace Barbiecore.

Shop the Trend

Shop Other 2022 Lyst Year in Fashion Picks

Brand of the Year: Miu Miu

Logo of the Year: Diesel

Shoe of the Year: Birkenstock Boston Clogs

Brand to Watch: Luar

Next, shop the spring/summer 2023 trends that really matter.

Assistant Shopping Editor
Ana Escalante is an award-winning journalist and Gen Z editor whose work ranges from dissecting size inclusivity at fashion week to discussing how American Girl Doll meme accounts are the the answer to society's collective spiral. She's covered it all: Queen Elizabeth II's corgis, Roe v. Wade frontline protests, and the emergence of jorts (or jean shorts for the uninitated). At Who What Wear, Ana is responsible for delivering smart, insightful, personality-driven shopping guides and trend features for a digital-first generation.Before joining Who What Wear, Ana was Glamour magazine's editorial assistant, where she focused on daily news and special packages, including leading the brand's 2022 Met Gala coverage. For more than half a decade, she has covered style, beauty, and digital culture for publications such as Paper magazine, Harper's Bazaar, Vogue Japan, and Allure, among others. Ana has been called a rising star in media by publications such as Nylon and Teen Vogue. (Her mother, meanwhile, calls her "the coolest person" she knows.)