With the end of the year coming to a close, all eyes are on fashion analysts to determine what's in store in 2023. While there are a few standout trends we're already covering at Who What Wear, the best way to embrace the future is to look at the past. Case in point? Lyst's 2022 end-of-year fashion report is here.
Every year, the retailer pulls together a team of experts to analyze some of fashion's most buzzy moments, using search traffic and purchasing data. This year, Lyst reported things like the hottest brand, logo, trend, and item of the year. To the surprise of no one, there was one trend that stood the test of time: Barbiecore.
Thanks to Valentino's signature PP Pink donned by celebrities like Anne Hathaway and Florence Pugh, fashion people became obsessed with the bright hue this year. During Paris Fashion Week, the Italian house debuted an all-pink collection for its fall/winter 2022 presentation, leading in a surge of searches. Of course, there's also Greta Gerwig's Barbie starring Margot Robie and Ryan Gosling, which no doubt made an impact in the trend's doll-inspired name.
Despite a chilly winter, the Pepto Bismol pink takeover is still going strong: On TikTok, #barbiecore has amassed more than 176.1 million views. Klarna previously reported that consumers are all in. Data shows that searches for things like pink mini dresses and swimsuits spiked over the summer.
Now that New Year's Eve is approaching, yes, Barbie, we do want to go party. Below, shop 2022's biggest trend that won't go quietly. Step into the dreamhouse and embrace Barbiecore.
Shop the Trend
This is giving me major Anne Hathway vibes.
Comfortable and on trend? Sign me up.
Barbiecore isn't just a summer trend.
The shoe that started it all.
Obsessed with the ruching at the front of this dress.
This would be so chic at a winter wedding.
Barbiecore basics.
This rhinestone dumpling bag fits all of my necessities.
Perfect for a tropical getaway during the holidays.
About to buy one in every color.
There's nothing better than a shirtdress.
Taking "Come on, Barbie, let's go party," to a whole new level.
Shearling jackets and faux fur are so in right now.
If I was vacationing at the White Lotus, I would wear this.
This patent shoulder bag is so cute.
Storing this pick for spring.
I'm not always a fan of platform heels, but these may just change my mind.
This off-the-shoulder top feels so French.
Make a monochrome look with this cute skirt and a bright pair of Barbie pink tights.
This belt is perfect for a subtle statement.
I already have the Jacquemus Le Chiquito bag in black, but I might just have to snatch this one up before it's gone.
Perfect for a night out on the town.
Shop Other 2022 Lyst Year in Fashion Picks
Brand of the Year: Miu Miu
The classics.
Logo of the Year: Diesel
Diesel is set to be one of my favorite brands of 2023.
Shoe of the Year: Birkenstock Boston Clogs
Thank the cool TikTok teens for this pick.
Brand to Watch: Luar
Luar may be one of the hottest New York–based designers right now.
Next, shop the spring/summer 2023 trends that really matter.
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