I Created an Award-Winning Body Butter in My Kitchen—23 Products I Swear By


(Image credit: @hopesmith)

The Lineup is a monthly series where we're giving you an inside peek at the beauty lineups of cool fashion people, editors, makeup artists, hairstylists, and aestheticians—all the people we trust the most. Get ready for a behind-the-scenes look at all the can't-live-without products that make their worlds go 'round.

This may come as a shock to all of my fellow Gen Zers out there, but I do not have that entrepreneurial spirit that our generation is always applauded for. Don't get me wrong—I still get a ton of light-bulb moments, which I save in my Notes app, and I follow tons of entrepreneurs on every social media platform. But unlike the people with thriving businesses on my Explore page, I'm not so great at the execution. (Maybe there's a little more to it than that, but let's save that conversation for another day.) When I discover people who take a light-bulb moment and transform it into a successful and effective business model, I have no choice but to extensively research them and tell all of my friends. And recently, one person has caught my attention: Hope Smith, the founder and CEO of Mutha.


(Image credit: @hopesmith)

Eight years ago, Smith was on the hunt for the best products to help prevent stretch marks during her pregnancy, but to no avail, so she took matters into her own hands. "I turned my kitchen into a science lab and started experimenting with my mixer, only using ingredients that fit the EU's standards, which has banned over 1000 chemicals from beauty products while the U.S. has only banned 11," she says. After logging hundreds of hours of intense research and five years spent developing body butter batch by batch, Smith created what is now the award-winning Mutha Body Butter. "What was born in a kitchen in 2014 was more than a stretch-mark cream. It was a desire to honor women, parenthood, and our bodies in a brand new way," she says. Since the long days of formulating in her kitchen, Mutha has become a celeb-loved brand that beauty fanatics all over can't stop recommending. So it's only right that I chatted with Smith about the beauty products that she swears by. And after hearing her top beauty picks, I can confirm that Mutha knows best. If you want an insider look at what this badass mother, esthetician, social media personality, and entrepreneur is loving right now, just keep scrolling.

Next up: I Might as Well Have a PhD in Glossy Skin—Tips for the Most Luminous Complexion

Aniyah Morinia
Associate Branded Content Editor
Aniyah Morinia is an NYC-based associate beauty and fashion editor at Who What Wear. She has worked in fashion media since 2018 and joined WWW's branded content team, where she not only writes for some of her favorite brands but also creates content for them. Aniyah will find any excuse to get a photo of her outfit and absolutely loves taking photos. She graduated from the University of Florida in 2020 with a bachlor's degree in public relations and started post-grad life freelancing for EveryStylishGirl, Riot Swim, and Baby Tress. Since starting at Who What Wear, Aniyah has developed a passion for hosting livestreams, working red carpets, and creating TikToks in addition to writing fashion and beauty stories. When Aniyah's not writing or creating content, you can find her exploring Brooklyn and eating her way through the city. She'll never pass up the opportunity to uncover an NYC hidden gem or mix and mingle with her friends (all while swapping holy-grail products, of course).