The Best Sites for Holiday Shopping on Black Friday

Shopping for holiday gifts on Black Friday has become a great American tradition. And the deals to be had seem to get better and better with each year. Given that every retailer busts out its best deals of the year to celebrate the occasion, choosing what to spend your money on can be a daunting task. We've personally learned the hard way that waiting until the morning of Black Friday to decide what you're going to buy is a recipe for disaster, so allow us to help you plan ahead.

We have the inside scoop on the sale details from some of the best e-tailers for gift shopping, whether you're shopping for your fashion-girl BFF, your crafty mom, or your hard-to-shop-for S.O. Best of all, all of these sites are chock-full of pieces you might want to pick up for yourself along the way. Since Black Friday waits for no one, start making your list now, with the help of this handy guide (trust us—these deals are too good to miss).

Keep scrolling to get the sale details and shop our pick from each site!


DEAL: 15% off $200, 20% off $500, or 25% off $800 (some exclusions apply)

DATES: November 22–28

Shop Shopbop and East Dane

We're definitely adding these to our wish list.

Everyone could use a little variety in their sock drawer.


DEAL: Up to 50% off selected fall and winter items

DATES: November 21–28

Shop Aritzia.

The perfect gift for the girl who loves high-waisted jeans.


DEAL: Buy one, get one free.

DATES: November 25–28

Shop RAEN.

Chic sunglasses will always be one of our favorites to give and receive.


DEAL: 25% off sitewide

Shop Madewell

Checked coats are both classic and on trend this season.


DEAL: 25% off sitewide

DATES: November 25–28

Shop Dear Frances.

Fashion girls and celebrities can't get enough of this footwear brand.


DEAL: 30% off entire purchase

DATES: November 25–27

Shop BaubleBar.

This is one of the many wallet-friendly gifts to be found on BaubleBar.


He'll wear this belt for years to come.


DEAL: 30% off full-price and sale items

DATES: November 25–27

Shop Alo.

These celeb-favorite leggings don't go on sale often, so take full advantage.


DEAL: 20%–25% off full-price items (excluding Found and BHLDN)

DATES: November 25–27

Shop Anthropologie

These are sure to make your mom smile.


DEAL: 30% off all non-sale items

DATES: November 25–28

Shop Staud.

This bag constantly sells out, with good reason.


DEAL: 30% off everything

DATES: November 24–28

Shop ASOS.


DEAL: 25% off entire collection

DATES: November 18–27

Shop Maje.

Olivia Palermo would approve of this special jacket.


DEAL: Up to 50% off site-wide.
DATES: November 25–28

Shop Sunday Somewhere.

Gift him with something he'll wear every single day.


DEAL: 50% off site-wide
DATES: November 25 to December 1

Shop Giejo.

Help her escape from the depths of winter via this flattering swimsuit.


DEAL: Extra 40% off sale (November 23–28) and $150 off $750 full-price merchandise (November 24–27).

Shop Intermix.


DEAL: 25% off entire collection

DATES: November 18–27

Shop Sandro.


DEAL: 30% off site-wide, including sale items

DATES: November 25 to 27

Shop Beyond Yoga.

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