The Secret H&M Trend Section I Tell All My Friends to Shop From

I'm not one to gatekeep, but I do pride myself on the fact that I can source the chicest H&M products, period. Do I have a dirty little secret that helps me do so? Yes, but up until now, I told no one about it. Well, you know what they say—new year, new me—so with that in mind, I figured the jig was up. There is one section on H&M's site that lends me the kind of curated edit I crave while shopping. This section is called the Trend Edit and can be found under the Trending Now tab.
Here, you will find an array of elevated basics, current trends, and more. While I wouldn't necessarily encourage you to solely shop within this section on H&M's site, I would nudge you to start there and work your way out. It's a great place to rely on when you're in need of those quality wardrobe basics, trends that aren't too over-the-top, and pieces that legit look triple the price.
Below, shop my current edit of the best pieces available from H&M's Trend Edit.
Next: We're Fashion Editors, and We Predict These 7 Trends Will Define 2022

Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over nine years, where she started as an associate editor and has since worked her way up. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. Here, she leads and manages Who What Wear's editorial team and oversees all editorial content. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many celebrity cover shoots, including big names like Kaia Gerber, Normani, and Sabrina Carpenter. She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her style has been featured on sites such as Vogue, Harpers Bazaar, and Elle.
-
Not Ready to Let Go of Sardine Summer? This Chic Bag Launch Will Help You Carry the Vibes Straight Through Fall
The first drop sold out so these won't be around for long.
-
From French Haircare to a Beachy Body Wash: Taylor Swift Just Shared Her Post-Show Bath Routine
She has good taste, but we already knew that.
-
Calf-Hair, Suede, Espresso—30 Luxurious Nordstrom Items I'm a Little Too in Love With
Simply stunning.
-
A Definitive Guide to the 21 Best Wallets Money Can Buy
It's time for an upgrade.
-
Live From Madrid: 31 Zara and Mango Finds That I Guarantee Will Soon Sell Out Stateside
Straight from the motherland.
-
A Rich-Looking Closet Is the Vibe—These 30 Amazon Picks Surprisingly Fit the Bill
See the affordable yet chic finds.
-
From Zara to Gucci—Here's Everything Worth Buying This Week
I dug through thousands of new arrivals so you wouldn't have to.
-
I'm a Fashion Editor—These Are the 35 Chicest Items at Old Navy RN
Worthy of an Instagram 'fit pic.
-
I'm a Frugal Shopper, But I'd Be Willing to Splurge on These 28 Worth-It Fall Items
Now I just need a black Amex card.
-
I Want to Be Old Money, But I Work 9 to 5—These 23 Workbags Make Me Feel Rich
Carry everything in style.