The Incredible H&M Section You Didn't Even Know Existed
H&M is one of the best places to buy fashion-forward outfits at totally affordable prices. But did you know that it's also an incredible resource for all your investment items? We're talking classic leather jackets, chic court shoes that are just as good for a night out as they are the office, and camel coats that you'll wear forever.
If we're being honest, the high-street store's premium line is a secret we've been keeping for some time now, but this season's drops are just too good to not share. From gorgeous skirts to classic jumpers that will go with everything, there's plenty to choose from that will help you build a fabulous wardrobe. Oh, and the best bit? It's all still completely purse-friendly. Click through our gallery of the nine must-have items from H&M's premium line this season.
Red is the colour to invest in this season. Trust us on this.
Next up! The biggest A/W 17 fashion trends you need to know about.

Elinor Block was one of the earliest team members of Who What Wear UK, starting her tenure working across both Who What Wear and Byrdie, which were owned by the original parent company, Clique, at the time. Her specialism in fashion and beauty established her multifaceted role as Assistant Editor, which she developed over six years from 2016 to 2022 to become Deputy Editor. She is now the Head of Editorial at fashion tech company Drest.

